AutoBeta(AutoBeta.net)06/20 Report--

The 2020 Chongqing Auto Show became the first large-scale auto show held after the epidemic in China, which naturally attracted the attention of many consumers, but the incidents of group fights among sales staff of exhibitors and dealers were staged many times. After a number of exhibitors and dealers fought each other on June 18, there were beatings involving car sales at the scene of the auto show on the 20th.

People familiar with the matter revealed that physical clashes broke out among different exhibitors of a joint venture brand at the Chongqing auto show on the morning of the 20th, suspected of a contradiction between the sales staff of the two dealers and their customers.

From the video, after the salesperson quarreled and pulled with a woman, several people in white shirts began to clash with each other, and as the conflict escalated, it gradually developed into mutual affray. The situation at the scene was chaotic, during which a man fell to the ground and was kicked and besieged by other salesmen in white shirts. After that, two men fell to the ground.

As there were already a large number of consumers entering the scene, and the incident happened suddenly, a large number of people gathered to watch. Finally, under the persuasion of the security personnel at the scene, the multi-party personnel involved in fights and fights stopped the behavior.

According to people familiar with the matter, the reason for the outbreak of the conflict is that customers in a brand showroom to different dealers sales staff inquiry, resulting in contradictions among the above-mentioned personnel, thus turning into mutual affray. However, the news has not been confirmed by the parties involved.

It is worth mentioning that two days ago, another sales staff beat each other at the Chongqing auto show. On June 18, 2020 Chongqing International Automobile Exhibition, a number of exhibitors and dealers beat each other. Video footage shows a man besieged by many people, the scene is very chaotic. On June 19, the organizing committee responded that the incident had been stopped at that time and no one was injured in the incident.

Within a few days, there were two fights among sales staff of exhibitors, similar to the mutual fights of car salespeople in this auto show, and there were contradictions due to the competition for customers. The continuous occurrence of such incidents precisely reflects the realistic environment of fierce competition in the automobile sales industry, especially during the auto show, the task of automobile sales staff is aggravated. At the same time, a number of exhibitors are arranged on a brand booth, which is often an important reason for the outbreak of conflicts in order to attract customers to compete with each other.

Car sales fighting has become a reserved program of the auto show. To a certain extent, with the change of the industry environment, new car sales are depressed, competitive pressure is great, car sales has gradually become a high-risk occupation.

From the customer's point of view, there is always a "goods comparison" mentality, and it is very common to get preferential prices for new cars with a number of sales consultants on the booth. From the point of view of dealers or salespeople, many conflicts are attributed to customers' failure to abide by their "industry rules". Therefore, some people in the industry believe that to solve this problem, we should change the "rules of the game."

As the overall sales of new cars continue to decline, under the stock competition, the living environment of dealers will be getting worse and worse, and the sales industry is also facing tremendous pressure. Incidents such as car sales fighting for customers will also become more and more intense.

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