AutoBeta(AutoBeta.net)06/22 Report--

Recently, after the incident of Weijia's brand logo "hitting the face" of Lulai was hotly discussed on the Internet, Shandong Fengyun New Energy Automobile Co., Ltd., the parent company of Weijia, issued a "statement" in response to the plagiarism of the brand logo. It said in the announcement that it had no intention to infringe on the trademark and goodwill of Lai Automobile. In view of the collision incident, the company has commissioned a trademark agency to reinvent and design the trademark LOGO. After the completion of the above design, an application for trademark registration will be submitted to the State Trademark Administration.

Three days later, Weijia released a new brand logo on its official WeChat account, and the official profile picture was replaced with the latest LOGO logo. The released micro-good LOGO is composed of images and Chinese "micro-good", using metal texture design techniques, corner rounded design, internal design also using "V" and "J" letters, presented in the form of metal texture, with a slightly good "English letter" design below.

However, this change of standards was soon questioned again. Which car brand will you think of when you see the LOGO released by Weijia Automobile? Yes, many netizens immediately thought of the high-end WEY brand of Great Wall Motors, which has improved a lot compared to the previous approach of directly "flipping" the LOGO of Xilai Automobile. However, netizens are not convinced, because Weijia's new brand logo also uses metal texture, and the erected shape is very similar to WEY, if not carefully observed, but also because WEY launched "Old Man Le"?

According to data, "Weijia" is a brand of Shandong Fengyun New Energy vehicle Co., Ltd., which focuses on providing users with mini electric vehicles, and claims to have an annual production capacity of 100000 mini electric vehicles. The WEY brand is a high-end brand launched by Great Wall Automobile in November 2016, known as "Wei Pai" in Chinese. The main price range of the brand is 15-200000 yuan. At present, the products of the WEY brand include VV5, VV6 and VV7 (including VV7 PHEV and VV7 GT).

For this change, some netizens said, "even if you have to copy the logo, do you still want to cheat money?", "your own brand is not designed attentively and depends on plagiarism, and the car you build does not have to be sure to be rubbish," and "forget it." come to Wei Pai again. " .

Judging from netizens' comments, most netizens think that Weijia is suspected of "plagiarizing" WEY. As to whether there is plagiarism, what measures will Weijia take to deal with it? look forward to the next official response.

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