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In the face of the current accelerated reshuffle of the new energy market, signs of brand differentiation are becoming more and more obvious. Skyline, which has been exposed with problems such as personnel changes, arrears of wages, arrears and concentrated layoffs, has plans to launch new cars even though it has not yet delivered new cars.

According to previous plans, Skyline will release a second model this year, which is lower than the ME7. The patent map for the model has also been exposed recently, the new car uses a different design style from the ME7, the front face shape is more conventional, looks more like a gasoline car. According to the latest EIA information, in addition to the pure electric version, the car will also launch a range version.

According to the plan, the model will be put into production on the Changsha production line of Tianji Automobile in early 2021, codenamed IC321, and will reach an annual production capacity of 60, 000 vehicles when it is put into operation, of which 50, 000 are in the range version and 10, 000 in the pure electric version.

In appearance, the car does not adopt the overall scientific and technological design of ME7, while Skyline ME7 uses the "avant-garde reconstruction aesthetics" design language, while the IC321 model is different from Skyline ME7 in that the through light belt is directly connected to the logo, and the front bar is designed with a large area intake grille, which is biased towards fuel models as a whole.

On the side, the whole car is similar to the Skyline ME7, but the latter is positioned as a medium-sized SUV, while the IC321 is positioned as an A+SUV model with a length, width and height of 4480/2880/1650mm and a wheelbase of 2705, which is relatively larger due to the range version.

In terms of power, Skyline's IC321 SUV will launch a pure electric version and a range version. The pure electric version is equipped with a motor with maximum power 170kW and peak torque 320N ·m, and its comprehensive range can reach 600km, 60km, h, constant speed, up to 800km; the range version has launched two versions of NEDC, 150km and 95km, and the fuel consumption of the extender is 5.3L/100km.

In fact, Skyline's first pure electric car, Tianyi ME7, was officially offline in December last year at the Shaoxing Intelligent Factory in Tianji, and started pre-sale at the price before the subsidy of 366800 yuan. Delivery was originally scheduled for the first quarter of 2020, but its model has been delayed again and again because of the epidemic.

In order to understand the progress of Skyline's first model, the media communicated with Skyline before, and relevant people also revealed the current situation within the enterprise. It is reported that in the general direction, Skyline Motor is to adhere to the national interests, employee interests and health first, firmly support the relevant national and regional policies and initiatives, resulting in the vehicle can not be delivered so far, but there is still no news about the delivery of the new car.

It is worth noting that in addition to the failure to deliver Skyline's first new car, there was also a personnel change in June this year. Zhao Huan, vice president in charge of public relations and digital marketing, and Yang Yanru, vice president in charge of sales, both left not long ago.

Earlier, Xiang Dongping, former chief marketing officer of Skyline Motors, announced his resignation, and the candidate to succeed Xiang Dongping was Chen Min, former senior vice president of Skyline Motors. However, the departure of the three marketing executives will inevitably have a negative impact on the future development of Skyline Motor.

Not only that, Skyline also encountered the situation of many new energy car companies, such as arrears of wages, arrears, concentrated layoffs and so on. An employee at Skyline Automobile's Shaoxing factory revealed that in April this year, Tianji Automobile Research Institute and Shaoxing factory launched a large-scale layoffs. "after the factory layoffs, one person was very tired with the work of three people." Recently, when I come back from work and wash up every day, I just want to sleep. " The employee also mentioned that "the proportion of layoffs must be more than 10%."

In addition, the Skyline car capital chain is also facing tension, there are media reports that Skyline car agency advertising, public relations companies' daily service fees and other payments are in arrears. These expenses are paid by the service side, and Skyline has yet to respond to the news that these payments are highly likely to default when a brand has financial problems.

Obviously, all this seems to be a silent hint of the tense state of the skyline capital chain. Although Skyline said to the outside world that the company is "more efficient, financing is still normal, there is no problem." However, according to its financing situation, in April 2019, Skyline announced the completion of 2 billion yuan of A-round financing; in November of the same year, it completed the last financing of 2019, the transaction amount has not been announced, and there has been no clear information on the financing progress.

As we all know, car building is a "money-burning" industry. Li Bin raised more than 20 billion to achieve the current situation, and he is still unable to make a profit, so Skyline, which is also plagued by all kinds of "negative", is now delivering new cars, and how to talk about the future. And affected by the epidemic, the car market in 2020 has made many car companies into a desperate situation, whether the more powerful car companies or marginal car companies have the same difficult situation, while Skyline Motor is still in a more difficult new energy market, which undoubtedly makes it worse on the road of the new forces of marginalized car-building.

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