AutoBeta(AutoBeta.net)06/26 Report--

On June 26th, Guangzhou Auto Acura's new CDX was officially launched, with a total of 8 models with a price range of 22.98-349800 yuan.

The appearance of the new CDX is basically consistent with the cash. The forward air grille of the new A-Spec model continues the family design language, the dot matrix radial design is adopted in the interior of the grid, and the through design is adopted for the lower bumper.

The new CDX is basically in line with cash in interior design, still using a traditional dashboard and a three-spoke steering wheel, with an 8-inch central control screen and button shift.

In the part of power system, the new Acura CDX continues to launch fuel version and hybrid version, in which the fuel version is equipped with 1.5T engine, the maximum power 182ps and the maximum torque is 240N ·m; the hybrid version is equipped with 2.0L hybrid system and the maximum power 215ps. In the transmission part, the fuel version matches the 8-speed double clutch gearbox and the hybrid version matches the E-CVT gearbox.

At present, the sales of luxury brands in the Chinese market continue to grow, but the brand polarization is also becoming more and more serious. sales of brands such as Lexus and Cadillac continue to rise, while sales of brands such as Infiniti and Acura continue to decline. Acura, as a joint venture luxury, is not as strong as it used to be.

In 2006, Acura began to enter China as an imported car, and GAC Acura officially made domestic Acura brand models in 2016. Until now, GAC Acura has launched three domestic models, namely the CDX, TLX-L and RDX.

The CDX is the first domestic model of Acura. After the localization of CDX, the sales volume is not satisfactory. Data show that domestic CDX sold 6297 vehicles in 2018, lagging behind its competitors, and sales of the other two domestic models fell short of expectations, especially the TLX-L model, which has been at the bottom of the list. The failure of domestic CDX is not only related to the factors of Acura brand itself, but also has big problems in product power, style and pricing.

Acura is one of the luxury brands in the Chinese market, and brand recognition is the biggest factor. At the same time, due to the lack of adequate publicity and brand image establishment, sales are at the bottom of the luxury brand market all the year round. Some analysts believe that Acura brand premium capacity is low, the price is falsely high, the design does not conform to the luxury car image, few after-sales outlets, marketing problems and so on. Most of the second and third-tier luxury brands are in the terminal price reduction concessions to participate in the competition, so that the original lower brand awareness of Acura, it is even more difficult to break through the tight encirclement of fierce competition in the market.

According to the data, the annual sales of the Acura brand in China from 2017 to 2019 were 16348, 9071 and 14786 respectively, while the cumulative sales from January to May 2020 were only 3578, down 24.48 per cent from the same period last year.

Hiromoto Acura as a high-end Honda model, before domestic, Acura's sales and reputation can be regarded as a leader in second-tier luxury brands. However, after Acura was made in China, the sales of Acura Guangben never recovered. It was a niche brand and its popularity was greatly reduced. Acura's brand strength was not as strong as it used to be. At present, the sales of Acura are getting worse and worse, and even dealers will connect Guangben with Acura, which has yet to be tested by the market.

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