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In recent months, under the continuous influence of COVID-19, the domestic car market has experienced an unprecedented impact, causing national car sales to be completely "shut down." in order to boost the market, domestic car companies and dealers have stepped up their promotion efforts one after another. even Lexus shows signs of discount. With the gradual recovery of the car market, the market is gradually picking up again, especially the Lexus brands in luxury brands have returned to the "ranks" of price increases.

Although there are obvious signs of recovery in the market affected by the epidemic, the advantages of luxury brands in the market all benefit from the continued incentives of luxury brands, such as the domestic luxury car market in 300000, with the exception of Lexus brand resuming price increase behavior, the rest of the models still attract consumers with greater discounts. In this regard, some media compiled a "Guangdong-Hong Kong-Macao Auto Show" Class 300000 popular car discount list.

According to the list, among the popular cars in the 300000 class of the auto show, the biggest discount is the Jaguar XEL, with a maximum cash discount of 75000, making it the top discount. This is followed by Volkswagen's Huieng and Infiniti's Q50L models, with discounts of up to 70,000 yuan respectively. As the most discounted models in the list, the main reason is that several models have been in a large discount to maintain flagging sales, so that these models have to unanimously pass a larger discount in order to achieve greater competitiveness.

As the best-selling Mercedes-Benz C-Class in BBA, the discount at this auto show is stronger than that of Lincoln and Volvo brands, which is really surprising. It is also because this generation of C-class models have been on the market for five years, although it has been slightly modified, compared with Mercedes-Benz C-Class, which is at the end of the product, it can only maintain its competitiveness through concessions.

For models such as Lincoln MKZ and Alfa Romeo Giulia, not only the domestic brand value is low, but also the comprehensive discount is not too large, which is also the reason why this part of the model is not outstanding in China. Volvo's S60 and Cadillac CT5 models are mainly due to the fact that they are still on the market for a short time and are unable to get consumers to pay for them through greater discounts, so that sales of these two models have not been released in the current market.

And the current market performance of the BBA brand of BMW and Audi brands, with the new model on the market for a period of time, the terminal discount has also been gradually released, compared with other lower sales models, the two models as the main selling models do not need to go through greater preferential efforts, can still maintain a more advantageous position.

As for the strongest on the list, the Lexus ES, the best-selling model of the brand in the domestic market, led the brand in sales all the way, leading the Cadillac brand to become the dominant second-tier luxury brand until the first half of this year. It is worth mentioning that affected by the epidemic, Lexus brands in the most depressed market, in order to achieve increased sales, but also made a small discount. However, with the gradual recovery of the market, Lexus, which has a strong performance, will increase its price again, and the auto show will increase its price by 10,000, so we have to admire the brand strength of Lexus.

Generally speaking, luxury brand models have a good discount, while marginal models are more favorable, and there are more popular models than those with low sales, because the performance of these models tends to be more popular in the market. it is not big for the discount of 40,000 to 50,000, but also because of the current stock era market. The major car companies are only through the "price for volume" strategy to maintain the stability of sales, if not the same measures, when the concessions can not reach the ideal price of consumers, there is no doubt that they have lost their main competitiveness.

Therefore, for the current luxury brands, "price for volume" is the main strategy of car companies and dealers, and it also reflects the gradual deterioration of market performance, as the consumption potential after the epidemic is gradually released, since entering the off-season in the next few months, the market may return to a period of malaise again.

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