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In March this year, due to the influence of COVID-19 's epidemic, Geneva suspended the 2020 auto show. However, due to the continued impact of the epidemic, foreign media reported today that Geneva will once again cancel the 2021 auto show, which means that Geneva will cancel the auto show for two years in a row.

According to the organizers of the Geneva National Motor Show, the cancellation of the 2021 Geneva Motor Show is precisely due to the epidemic of COVID-19 's epidemic, so most exhibitors plan not to participate in the 2021 exhibition, and they prefer to hold the next exhibition in 2022. Therefore, the organizers of the Geneva Motor Show are considering canceling the 2021 auto show again.

Affected by the epidemic, most auto companies will take more time to recover and adjust. After all, under the influence of the auto show, it is difficult for all auto companies to move forward. Cutting marketing expenses has become a top priority. If you participate in the auto show again, you will undoubtedly plan to use more funds.

In this regard, due to the failure to hold the auto show as scheduled this year, the organizers of the Geneva Motor Show also brought a huge crisis. According to previous official news, the cancellation of the Geneva Motor Show in March caused a loss of 11 million Swiss francs (about 81.71 million yuan), which put the exhibition organizers into a financial crisis.

The committee and board of the Salon International de l'Automobile Foundation, which hosts the Geneva Motor Show, also plans to seek financial assistance of 16.8 million Swiss francs ($17 million) from the local government, of which 11 million will be returned to the car companies that cancelled the show in March this year, and the rest can be used to prepare for the 2021 auto show, but the huge amount of the loan and the interest to be repaid later led them to refuse the loan.

Sandro Meskita, director of the Geneva Motor Show, said, "our efforts have failed to reverse the situation, and if we still cannot find a solution by September, we will face the risk of liquidation." We will have to sell assets, especially the brands and shares of Palexpo SA, the organizer of the Geneva Motor Show. " If the Geneva Motor Show fails to turn things around, it will inevitably go through liquidation after bankruptcy, and the Geneva Motor Show may also face permanent suspension.

Data show that the Geneva Motor Show, one of the largest auto shows in the world, was founded in 1924 and is the only large-scale auto show held every year in Europe. It is held every March and is the most important display platform for major automakers to launch new products for the first time. It is known as the "international automobile trend vane". It has been nearly a hundred years since it was founded, and the last time it was suspended was because of World War II.

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