AutoBeta(AutoBeta.net)06/30 Report--

Toyota, which has always relied on word-of-mouth and stable sales, has always maintained a relatively considerable sales "myth". But Toyota's latest global production and sales report showed that the brand affected by the epidemic caused it to decline for five consecutive months compared with the same period last year, with the biggest drop in production since the data were available.

According to specific figures, Toyota (including Lexus) sold a total of 576500 new cars in the global market in May, down 31.8% from a year earlier, while production in May was 365900, down 54.4% from a year earlier, much lower than sales. it is also the biggest decline since the data were available in 2004, which is worth noting that this is the data under the growth performance in China.

At the same time, differences in the impact of Toyota's epidemic in different parts of the world have led to Toyota's cumulative global sales of 3.0648 million vehicles in the first five months of this year, down 22.3 per cent from the same period last year, widening the 19.8 per cent decline from the previous month.

In terms of sales by region, the worst performer was the Japanese home market, where 83500 new cars were sold in May, down 33.4 per cent from January to May, down 12.9 per cent from January to May. Although the home market is not the largest market, its poor performance has also dragged down Toyota's sales performance in the global market. This was followed by the North American market, where a total of 183500 new cars were sold in May, down 28.7% from the same period last year, and 843100 from January to May this year, down 23.4% from the same period last year.

In contrast, the Asian market, strongly driven by the Chinese market, has become the highest-selling market for Toyota brands, with 214100 new cars sold in May, down 17.5 per cent from the same period last year. Toyota said this was due to rising demand for RAV4 and Corolla models in China, and the easing of the COVID-19 epidemic in China, which led to a year-on-year increase of 20.1 per cent to 166300 vehicles in China in May.

As for the sharp decline in global production of the Toyota brand, it is also because the epidemic has suppressed global demand for cars. Toyota's domestic production in Japan fell 57 per cent to 122700 vehicles in May, compared with 78.5 per cent in North America and 58.9 per cent in Europe, according to the data. Toyota's production in china resumed, rising 13.5% in may from a year earlier.

According to Japanese media reports, Toyota will cut domestic production by about half in June compared with plans at the end of March. Toyota has been finalizing the number of factories that will stop production since it said it would suspend production at its 18 Japanese plants. A source within Toyota said: "the lack of prospects for recovery in the North American market is the main reason for Toyota's production cuts in Japan."

But according to the latest report, Toyota plans to restore production at its Japanese plant to 90% of its pre-epidemic level. Toyota said it would give priority to providing vehicles to US retailers as demand from US consumers began to recover after weeks of blockade and lockdown, meaning it would have an impact on markets in Japan, Asia and the Middle East.

However, Toyota said production at its Japanese plant fell 40 per cent in June due to weak consumer demand for cars. But by July, the decline in production at its Japanese factories will narrow to 10 per cent, and production is expected to fully recover after August.

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