AutoBeta(AutoBeta.net)07/02 Report--

Since March this year, a number of FAW Toyota models have encountered "throttle" incidents, so that they are frequently on the list of vehicle quality complaints. However, with the gradual recovery of the market environment, FAW Toyota has returned to growth for many months, and achieved continuous year-on-year growth.

According to China's FAW official release of FAW Toyota sales figures for June. Data show that a total of 82000 new cars were sold in June, up 30% from a year earlier and 14% from a month earlier. It can be said that the growth is against the trend. Although the domestic passenger car market data in June this year have not yet been released, according to the previous forecast by the Federation of passengers, due to the change of national standard policy last year, sales in June this year may decline compared with the same period last year, which undoubtedly reflects the strong growth of FAW-Toyota this month.

With the strong rebound in the car market in recent months to help FAW Toyota sell regular cars in the first six months, it sold a total of 350759 vehicles, up 0.7 per cent from a year earlier. This is a test for all car companies that have experienced the impact of the epidemic this year, after all, there are still many brands whose annual sales are still in a sharp decline, which also highlights the stronger rebound trend of FAW Toyota as the car market recovers. Some people in the industry have pointed out that FAW Toyota has achieved good results because of its online channel construction and publicity.

From specific to models, the Asian dragon model sold 13200 vehicles in June, while the fuel version increased by 164% compared with the same period last year. It is reported that this is because the Asian dragon is in the early stage of listing in the same period last year, and production has not yet caught up, so the figure is not meaningful. While the Carola family (fuel and dual engines) sold 36100 vehicles in June, the fuel version increased by 13% year-on-year, and the dual engine increased by 154%; the new Rongfang RAV4 sold 15600 vehicles in June, up 18% from the same period last year; and the pure electric E-Rock family (dual-engine, dual-engine E+, etc.) sold a total of 16000 vehicles.

It can be said that driven by the year-on-year growth of the whole range of models, it has helped FAW-Toyota return to normal sales. It is worth noting that the data also includes a number of discontinued FAW Toyota models, including Toyota Crown and Prado, even if the decline in these discontinued models did not affect FAW Toyota's sales.

In addition, among the several models currently sold by FAW Toyota, they have encountered incidents such as oil growth / oil emulsification since March this year, making Asian Dragon, RAV4 and other models on the cusp, but as Toyota "rationalized" its problems, it was gradually forgotten, and sales gradually returned to normal.

At the same time, FAW Toyota is speeding up its layout in the field of new energy. The project of FAW Toyota New Energy Branch was officially launched in Tianjin on June 29th, which means that FAW Toyota New Energy Strategy is speeding up to achieve a comprehensive landing, when it will expand 200000 of new energy capacity and introduce Toyota New Energy platform. Expand hybrid and pure electric and other product matrix and sales.

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