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Recently, there has been frequent news of the closure of new power car manufacturing enterprises, including Baiteng Motor, which has burned out 8.4 billion yuan and still cannot produce mass production cars. Now Baiteng has announced a suspension of operation; Sailin Automobile has been shut down due to a broken capital chain; and Boxun Automobile has also announced that it has given up building cars. To make matters worse, there is no sign of the wages owed by these companies to thousands of employees.

In response to this phenomenon, ideal car CEO Li wants to evaluate the new power car industry in this way. In the retweet, "300 people ate 50 million yuan snacks and thousands of business cards. How did Baiteng burn 8.4 billion?" In his article, Li Xiang believes that the new power of car building should learn the mode of "hard work".

Li Xiang said, "ideal Automobile has a team of more than 3200 people, only two vice presidents, and very few senior directors." The administration requires that economy class on business trips must buy the one with the lowest discount and live together in Budget Inn for two of the same sex. The launch of the ideal ONE took less than 2 million to get tens of thousands of orders. "

Li Xiang believes that in such a difficult industry, a start-up enterprise climbing from 18 layers of hell must be trained to get out of the ground in order to be more competitive.

Li added that he has spent US $1 billion over the past five years to achieve a positive operating cash flow due to his almost abnormal cost and efficiency requirements. "if we look at the next ten years, if we can't win the race track of smart electric cars, there must be a big problem in the world."

In March, Li shared on Weibo some important reflections on the company's operations during the epidemic, and unreservedly pointed out the "negative effects" of company meetings, business trips and business networking. He believes that most of the company's meetings, business trips and business socializing in the past are a waste of time.

Li Xiang said, "in the past, at least 40% of the meetings were a waste of time, paying for the inefficient internal flow of information and mindless teammates. At least 60% of business trips are a waste of time, and it doesn't matter whether you go to most things or not, just run over to browse your face, find each other a sense of security, and have a sense of presence. At least 80 per cent of business networking and public meetings are a waste of time, with a group of people who don't know what they want and can't see the essence of being together, who are more confused, brainless, sense of security-less, infected and intoxicated. "

With regard to these reflections, Li Xiang said, "the epidemic has brought us back to the nature of things, but the result is better and more secure." In Li Xiang's view, perhaps the more tedious processes and unreasonable operating mechanisms within the company are actually doing useless work, resulting in a great waste of resources.

Netizens also have different comments on Li Xiang's evaluation and the enterprise's operation mode. Some netizens think, "it is right to work hard, but these are not the selling points of products, nor are they the fulcrum for everyone to praise you." Another netizen said that the money saved is spent on cars and products is the selling point.

Most of the car-building new power enterprises that are crazy to burn money have already shut down and faced elimination without mass production, leaving behind a "mess." Recently, CCTV exposed that a few years ago, many enterprises with the label of "Internet + Electric" entered the car-building industry one after another. At most, there were nearly 50 new car-building enterprises. At present, only 8 have new car production and sales, and the rest are hovering on the brink of life and death. Many also exposed the problem of unpaid wages, and billions of factories built were shut down.

CCTV financial commentator said, "the once spectacular new power of car building has now entered such an awkward situation, which really makes everyone feel sorry." What the capital is really optimistic about is the new power of building cars, not the new power of making dreams. What's more, it is a wake-up call for these projects that are essentially cheating under the cloak of innovation. "

At present, in the car-building new power industry, NIO, ideal, Xiaopeng, Weima and so on are the leading enterprises. Among them, the ideal ONE will deliver half a year and complete the delivery of 10, 000 new cars in June. Li Xiang also said that "ideal Automobile originally planned to add 20 stores this year, but now it has opened 60 new stores throughout the year."

Recently, ideal Automobile has received a financing of US $500m led by Meituan, of which Li wants to invest US $30 million, which values the ideal car at US $4.05 billion. According to media reports, ideal car will soon go to IPO in the United States, which will go on sale as early as July.

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