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In the environment of continuous downturn in the car market, some car companies that can not enhance the competitiveness of their brands in time are undoubtedly rapidly marginalized, especially for some domestic independent high-end brands with no value support. In order to alleviate its current "embarrassing" market performance, the Guanzhi brand released a new SUV model in April this year.

Recently, with the acceleration of the new car plan, the real car picture of the new Quan Zhi SUV 7 has also been exposed, which is no different from the previously released official picture, and the market as a whole looks more textured.

In appearance, Guanzhi 7 continues the MILE II concept car design language, the forward air grille uses a smoked plastic mesh, and the internal modeling adopts the same design technique as the brand LOGO. Headlight group and L-shaped three-dimensional accessories outline a more square outline, but also because this chromium-plated strip makes the whole front face have certain "characteristics".

The new car on the side of the body continues the round and full design style of the front face, which is slightly different from the current Qoros model, but it can be seen in the C-column that the new car retains the "Huo corner" shape of the old model similar to that of BMW. At the same time, the C-column also uses fumigation treatment to create the effect of a suspended roof.

In terms of body size, the length, width and height of the car are 4679mm/1897mm/1679mm, wheelbase is 2720mm, positioning a compact SUV. Compared with popular models such as Harvard H6 and Boyue, Guanzhi 7 still has some advantages. In terms of the tail, the design of Guanzhi 7 continues the founder and full design elements. The taillight shape also uses the L shape, which echoes with the headlights.

As for the interior decoration of the new car, it is in contrast to Guanzhi's previously released interiors with a strong sense of science and technology, while the contrastive concept drawings of dual-format reverse steering wheel and large sliding screen appear to be somewhat "cheap". The steering wheel is still designed with cash models, but it is still in line with the current mainstream model design.

It is understood that the Guanzhi 7 will use a BMW-licensed engine, including 1.6T and 1.8T power output. This is undoubtedly the biggest bright spot for the new car, the former with a maximum power of 204 horsepower (150 kW) and a peak torque of 280 Nm, while the latter has a maximum power of 231 hp (170 kW) and a peak torque of 300 Nm.

Although Guanzhi 7 will use the latest engine and improve its competitiveness by being better than the body of the same class, for Guanzhi's new car concept 7, the price is inflated because it is positioned as an independent "high-end brand". To marginalize it.

It is reported that Guanzhi 7, which is also positioned as a compact SUV, will be positioned higher than Guanzhi 3 and Guanzhi 5, which means that the price of new cars will also be higher than that of Guanzhi 5, which currently sells for 13.88-194900, which will undoubtedly dissuade many consumers. Therefore, for the current brand competitiveness of Guanzhi, how to position the new car is more likely to become one of the reasons that affect the future performance of Quan Zhi brand and Quan Zhi 7 models.

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