AutoBeta(AutoBeta.net)07/08 Report--

With the release of the passenger car sales report in June, the list of the top 10 automakers was officially confirmed. From the ranking point of view, North and South Volkswagen and SAIC GM are still in the top three, Geely, Changan and Guangzhou Automobile Toyota achieved double-digit growth compared with the same period last year. In a change from May's ranking, Great Wall fell out of the top 10 and Guangzhou Auto Honda rose to eighth.

The passenger car market declined in June. According to the latest report of the Federation of passengers, retail sales of passenger cars in China in June were 1.654 million, up 2.9% from May, but down 6.2% from the same period last year. This is mainly due to the high retail base caused by the sale of goods at low prices in the same period last year. In fact, the trend of car sales in June is relatively normal.

However, affected by the previous epidemic, retail sales of passenger cars totaled 7.704 million in the first half of the year, down 22.5 percent from the same period last year, with a net decrease of 2.24 million vehicles, accounting for about 11 percent of the total retail sales in 2019.

In terms of automakers' ranking in June, FAW-Volkswagen, SAIC-Volkswagen and SAIC-GM remained firmly in the top three, but SAIC-Volkswagen and SAIC-GM showed varying degrees of decline in sales.

FAW-Volkswagen maintained strong sales, relying on Volkswagen brand, Audi brand and Jetta brand to continue to make efforts in three different market segments, winning the monthly sales champion again. FAW-Volkswagen sold 179000 vehicles in June, up 1.9 per cent from a year earlier and accounting for 10.8 per cent of the passenger car market.

SAIC-Volkswagen has continued to decline, with sales falling 6.8% that month. SAIC-Volkswagen has not adjusted its state after the car market has picked up, falling for six months in a row. The declining trend of SAIC-Volkswagen is believed to be related to the impact of the Passat crash on brand reputation and corporate reputation, SAIC Skoda's continued downturn and marginalization, as well as enterprise marketing promotion, product strategy and so on.

On the other hand, North and South Volkswagen together account for 19.6% of the passenger car market share, the market performance is still strong.

SAIC GM also failed to stop falling, with sales of 127000 vehicles in June, down 5.2 per cent from a year earlier. It has been pointed out that SAIC GM has paid a price for its "price for volume" market strategy in recent years, and internal friction has formed among Buick, Chevrolet and Cadillac, resulting in a decline in brand premium and market competitiveness. At present, SAIC GM has accelerated the progress of product launch and made compromises to the market on product strategy, including a return to the four-cylinder engine version of mainstream car products.

Geely and Changan Automobile are the two independent car companies in the top 10 in June, both achieving double-digit growth compared with the same period last year. Among them, Geely Motor sold 106000 domestic passenger cars in June, up 25.3% from the same period last year, accounting for 6.4% of the market share. In terms of specific models, Dihao sold 29329 vehicles in June, up 15.3 per cent from a year earlier; Boyue sales rose 46.4 per cent to 20189 vehicles; and Lecker sold 13214 vehicles, up 52.7 per cent from a year earlier.

The Changan auto brand sold 81000 vehicles in June, up 29.3% from a year earlier, mainly driven by CS75/CS75 PLUS models. Official figures show that CS75 sold 21070 vehicles in June, while Changan Easonic sold 18247, while CS35 and CS55 sold 8374 and 7436, respectively.

Independent brands Geely and Changan Automobile have maintained their market share by speeding up product updates and new product launches. While Great Wall Motor mainly made efforts in the field of pickups in the first half of the year, it is expected to further enhance the field of passenger cars in the second half of the year with the launch of the new Harvard H6 and Haverdagou models.

The seven to 10 are all occupied by Japanese carmakers. Toyota's four joint ventures with Honda all sold more than 70,000 units in June, while the other three grew, with only Dongfeng Honda showing double-digit declines. Dongfeng Honda sold 71000 vehicles in June, down 14.8% from a year earlier and the biggest decline among the top 10 manufacturers.

The Federation also pointed out that Japanese brands accounted for 25.9% of the retail market in June, lower than 27% of German brands. German brands, in addition to North and South Volkswagen, Beijing Mercedes-Benz, brilliance BMW luxury car field continues to grow. Luxury car retail sales rose 27% in June from a year earlier, and the demand for high-end swaps and discounts on luxury models fell, bringing a price advantage that quickly led to a pick-up in the market segment.

After the epidemic, the car market ushered in a short period of retaliatory consumption, and many car companies achieved monthly sales growth, but the cumulative sales volume in the first half of the year still had a large decline, and the overall target completion rate was under pressure. The car market in the second half of 2020 will enter the normal state. Driven by multiple factors of policy and market, it is worth looking forward to whether China's car market can get out of the cold winter period.

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