AutoBeta(AutoBeta.net)07/09 Report--

The market share of independent brands has hit a new low, which causes the industry to worry about the follow-up development and living environment of independent brands. Cui Dongshu, secretary general of the Federation of passengers, said in a post that self-branded traditional cars and new energy are critical, the epidemic is not a knockout stage, and can not be defeated independently through the epidemic. He called on independent brands to be understood by society and need strong policy support.

In June this year, passenger car sales in China reached 1.654 million, up 2.9% from May, achieving a four-month month-on-month growth, but down 6.2% from a year earlier, mainly due to a high sales base caused by the sale of goods at low prices in the same period last year. Considering the actual situation, the trend of car sales in June this year is actually relatively normal.

In the warm-up environment of the car market, it is difficult for independent brands to survive. According to the joint venture report, sales of mainstream joint venture brands fell 7% in June from a year earlier, up 3% from a month earlier, but overall pressure on independent brands was greater, with sales falling 16% in June from a year earlier, unchanged from May, and market share falling to 32%, setting a new low in recent years.

By comparison, the annual market share of independent brands in 2016 was 42.6%, and the market share from 2017 to 2019 was 42.7%, 40.1% and 37.9%, respectively, which has declined for two consecutive years. The performance of the independent brand market continued to decline in 2020, and this year may further fall below the historical record and return to the bottom.

Cui Dongshu, the Federation of passengers, said, "the rescue policy that began in April has been introduced, and the industry is good." Autonomy began to decline sharply in April, due to the rapid recovery of joint venture cars and luxury cars. "

He further said, "traditional cars and new energy of independent brands are critical, and the epidemic should not be a knockout stage. Only by survival can we survive the fittest in the competition, but it is really difficult for independent brands, and the difficulties of independent brands should be understood by society. Strong policy support is still needed in the future!"

In June, the sales performance of the main independent brands is strong, such as Geely, Changan, Great Wall and other brands, the market concentration is increasing, at the same time, there is also a serious differentiation phenomenon, weak independent brands are difficult to survive and may be eliminated by the market.

According to the data, Geely sold 106000 domestic passenger cars in June, up 25.3 per cent from a year earlier, accounting for 6.4 per cent of the market. The Changan auto brand sold 81000 vehicles in June, up 29.3% from a year earlier. Head independent brand recovery is obvious, and firmly maintain the market share.

However, in the environment of shrinking competition, the living environment of weak independent brands has also become bad. Haima sold 1323 cars in June, down 64.26% from the same period last year, while many other independent brands fell into operational difficulties and continued to lose money. Statistics show that there are a total of 30 independent car companies whose sales fell by more than 50% in the first five months of this year. Including brilliance Automobile, BAIC New Energy, Southeast Automobile, Changhe Automobile, Quan Zhi Automobile, Hanteng Automobile, Baowo Automobile, BAIC Yinxiang, Speed Automobile, Dongfeng Yulong, Lifan Automobile, Huatai Automobile and so on.

With the economic downturn and the gradual slowdown of market increment, China's automobile market is entering a new stage of stock competition, according to an industry pattern and trend analysis report. Due to the influence of COVID-19 's epidemic situation, China's macro-economy and automobile market will face severe tests in stages this year. From the perspective of the industry pattern, the concentration of the market is increasing, and weak brands are facing elimination. It can be expected that Chinese cars are undergoing a major reshuffle.

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