AutoBeta(AutoBeta.net)07/09 Report--

The cold winter of the car market superimposed the impact of the epidemic, China's automobile market encountered an unprecedented sales trough in 2020, and it was only in the past two months that it ushered in signs of recovery. The car market returned to positive growth for the first time in 23 months in May and grew slightly in June from a month earlier. In this case, the head brand of a number of models to achieve a big increase in sales, the growth momentum is obvious.

According to the latest statistics of the Federation of passengers, sales in the domestic narrow passenger car market reached 1.661 million in June, down 5.9% from the same period last year, up 3.3% from the previous year, and the cumulative sales in the first half of the year were 7.712 million, down 22.5% from the same period last year.

The passenger car market in June was still driven by cars and SUV models. Of these, car sales were 800000 in June, down 9.6% from the same period last year, up 4.1% from the previous month; SUV sales in June were 772000, up 1.9% from the same period last year and 2.3% from the previous year; and MPV sales in June were 89000, down 26.7% from the same period last year and 5.4% from the previous month. The association pointed out that driven by multiple factors of policy and market, sales in June achieved the desired results. The month-on-month growth or balance of luxury cars, mainstream joint venture cars and own-brand cars were all achieved, but the differentiation between brands was becoming more and more obvious.

(June data of the Federation of passengers)

In the car sector, the best-seller list did not change significantly in June, with the top three positions still solid, occupied by Dongfeng Nissan Xuanyi, SAIC-Volkswagen Xinlongyi and FAW Toyota Corolla, respectively, with Nissan selling 50, 000 vehicles in June, up 23.5% year-on-year. Volkswagen Longyi lost to Nissan Xuanyi for three months in a row, with sales of 37369 vehicles that month, a difference of 13000 vehicles, and the gap tends to widen further. Toyota Corolla ranked third steadily in sales, with sales of 33700 vehicles in June, the third consecutive month of growth.

Volkswagen and Japanese mainstream sedans remained strong in June, with sales stable at more than 20, 000, with Honda Civic selling 24439 units in the month, up 18.9% from a year earlier. Volkswagen Bora and Suiteng experienced double-digit declines, with sales of about 23000 vehicles each.

While maintaining huge terminal discounts, Buick Yinglang has added 1.5L four-cylinder models, and sales have continued to rise.

The highlight of the car list is that two autonomous cars and luxury cars are on the list respectively. Geely Dihao sold 21653 cars in June, up 44.7% from a year earlier, ranking ninth on the list of cars. Changan Yiyou sold 18087 vehicles in June, up 16.9% from the same period last year, and returned to the top 15 after a lapse of three months.

The momentum of continued growth of luxury cars is evident in the head brand. In June, Audi A6L sold 17160 vehicles and Mercedes-Benz E-Class sold 15738 vehicles, ranking 13th and 14th respectively.

(June data of the Federation of passengers)

The market performance of the SUV sector is more prominent after the epidemic, which has achieved growth for three consecutive months. Most of the models on the June SUV list saw an increase in sales.

It is worth noting that there are five independent SUV in the top ten rankings, and it can also be seen that the product layout of the head independent brand in the SUV market is relatively successful. In addition to the slight decline in Harvard H6, which continues to take the lead, Changan CS75, Geely Boyue, BYD Song and Roewe RX5 all soared year-on-year, up 82.1 per cent, 114.7 per cent, 591.3 per cent and 75.3 per cent respectively. As the update of the model improves the product competitiveness, the performance of the head independent SUV is even better than that of the joint venture model.

Sales of the five models on the list fell, with Japanese cars accounting for three seats. Honda's CR-V sales fell 13% year-on-year in June, down 13% from a year earlier, while Nissan's Qijun fell by double digits.

In addition, Volkswagen Touguan continued its rapid decline, falling 43% in June, the biggest drop on the list, while its cumulative sales fell by 40.6% in the first half of the year. In fact, affected by multiple factors such as brand reputation and product competitiveness, SAIC-Volkswagen sales have declined for many months in a row, Lang Yi lost the top car sales for many months, Passat did not appear on the list for many months, and Tuguan dropped at a high speed, which makes SAIC-Volkswagen face the huge problem of persistent low performance in the main model market.

(June data of the Federation of passengers)

In the MPV market, the shrinking share allows manufacturers to significantly shrink the product layout, only Wuling Hongguang and Buick GL8 can maintain monthly sales of more than 10,000. The performance of other joint venture MPV models is mediocre, while the Honda brand Odyssey and Ericsson basically maintain monthly sales of more than 3, 000 units. In terms of independent MPV, the trend of many models declined, while the market performance of most models was relatively depressed.

On the other hand, the growth of MPV products basically belongs to middle-and high-end models, and the market environment changes, gradually tilting to the direction of middle-and high-end consumption or high-end purchase.

From the overall market performance, the head brand and products remain strong, with the recovery of the car market has also entered a rapid growth channel, so there has also been a surge in sales. On the other hand, weak brands and products are further suppressed, and the concentration of the market continues to improve. At the end of the difficult first half of the year, the major brands will also face greater problems such as the target completion rate in the second half of the year.

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