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The "mid-term exam" sales targets of listed car companies are not more than half, and only three car companies are growing.

2024-09-08 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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As a number of domestic listed car companies have disclosed their sales performance for half a year, it means that the domestic automobile market has been shrouded in the novel coronavirus epidemic for half a year. With the epidemic under control, the domestic car market has also recovered significantly, with more than 80% of car companies growing in June, but judging from the sales performance in the first half of the year, no car companies have achieved more than half of their sales targets.

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According to the performance statistics of a number of listed car companies in the first half of 2020, only two car companies have achieved positive sales growth, and the vast majority of car companies are in a huge decline, although the domestic passenger car market has achieved positive growth for four consecutive months compared with the previous month. And the market sales show a V-shaped trend, but the sales of more than 80% of the car companies still fell by nearly 20% in the first half of the year, which highlights the great impact of the epidemic on car companies this year.

SAIC: dragged down by many brands

Judging from the performance of specific data, SAIC, which has the largest domestic sales volume, also became one of the car companies with the largest decline in sales in the first half of this year, with total sales of 2.0491 million vehicles, down 30.24% from the same period last year, and only 34.15% of the annual target.

The main reason is caused by the decline of its main selling brands, among which SAIC Volkswagen has become the group's worst brand, with cumulative sales falling by 37.18% in the first half compared with the same period last year, making it the group's biggest decline. In addition to SAIC Volkswagen, SAIC GM's performance is not satisfactory, down 33.31% from the same period last year; and SAIC GM Wuling also showed a significant decline, down 28.69% from the same period last year.

Dongfeng Motor: outperform the market

Throughout the other domestic mainstream automobile groups, except for BAIC, Dongfeng Motor, FAW Group, Changan Automobile and GAC GROUP have disclosed their sales volume, and all of them have performed better than SAIC. Of these, Dongfeng Motor's cumulative sales in the first half of the year were 1.4 million, down 17.6 per cent from the same period last year. Although it has become the most influential car company under the epidemic this year, from the performance in the first half of this year, it has successfully outperformed the "market" and outperformed the vast majority of car companies. Among them, Dongfeng Honda, Dongfeng Nissan and Dongfeng Yueda Kia all rebounded strongly.

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FAW Group and Changan Automobile: all achieve growth

For the epidemic, FAW Group and Changan Automobile achieve positive growth compared with the same period last year, but those who can achieve counter-trend growth are commendable. Among them, Changan Automobile completed a total of 831000 new car sales in the first half of the year, an increase of 1.33% over the same period last year. Compared with the performance in 2019, the brand and sales have improved in varying degrees, it can be seen that after the divestiture of loss-making assets, Changan seems to find its own rhythm. Among them, Changan Ford has the most obvious growth, with an increase of 37% over the same period last year.

Due to the recent announcement of FAW Group to adjust the management relationship of FAW Mazda, the main body of cooperation with Japanese Mazda has changed from FAW Pentium car to FAW Group, and there has also been a little change in cumulative sales. However, from the point of view of the brands of FAW Group, Hongqi has achieved growth, with cumulative sales of 70,000 vehicles, an increase of 110.7% over the same period last year, which is also the largest growth under the group. Joint venture brands FAW-Volkswagen, FAW Toyota and FAW Mazda all grew by more than 15% in June.

GAC GROUP: slightly lower than the market performance

Although GAC GROUP's production and sales data in June showed that both its "two fields" continued their growth trend and reached record highs, GAC Honda sold 83300 vehicles, up 14.26% from the same period last year, while GAC Toyota sold 74300 vehicles, up 44.44% from the same period last year. It broke through the 70, 000 mark for the first time, making it the highest growth rate on the domestic list. However, compared with other car companies, GAC GROUP's performance in June was not outstanding, achieving only 1.26 per cent growth and full-year sales of 824600 vehicles, down 17.51 per cent from a year earlier.

Geely and Great Wall Motor: down nearly 20% from the same period last year

Although Geely and Great Wall, as proprietary brands, had some differences in sales in the first half of this year, their overall performance was basically similar, with the annual sales decline narrowing to less than 20%, and the annual sales completion rate at about 38%. Both companies led the market as the market recovered in June, but Great Wall outpaced Geely with absolute gains. This also shows that in the current market, the SUV market has more advantages than the car market. Geely's cumulative sales of SUV models accounted for 61% of Geely's performance in the first half of this year.

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BYD and BAIC Blue Valley: caused by the malaise of new energy

As a result of the new energy market is not as expected, BYD new energy vehicles also suffered a big setback. According to the data, sales in June were 33725, down 13% from a year earlier, of which 14165 new energy vehicles were sold, down 46.7% from a year earlier, while fuel vehicle sales were 19560, up 60.8% from a year earlier. Once again, BYD's new energy vehicles were "defeated" by fuel cars, and sales fell for the 12th month in a row. Cumulative sales fell the most in the first half of the year.

BAIC Blue Valley announced that its car sales in June were 3008, down 88.46% from a year earlier, while car sales in the first half of the year were 14700, down 77.44% from a year earlier. The decline is far greater than that of the BYD brand.

Jianghuai Automobile: relying on the Commercial sector to stabilize sales

According to Jianghuai Automobile data, a total of 209400 vehicles were sold in the first half of the year, down 10.97% from the same period last year. Jianghuai Motor has a target sales of 45-500000 vehicles in 2020, with sales of 41.88% and 46.5% in the first half of the year, which is lower than that of automobile companies in the industry. In terms of subdivision, the commercial sector is far better than the multiplicative field.

Jiangling Motor: double growth in sales performance

Jiangling Motor sold a total of 141200 vehicles in the first half of the year, an increase of 3.33% over the same period last year, making it the best car company among KuaiBao's disclosed sales. And from the point of view of sales in June this year, the 66.71% year-on-year growth is even more outstanding.

At the same time, Jiangling also took the lead in issuing a forecast of half-year results for 2020, showing a net profit of 208 million yuan in the first half of the year, up 252.54% over the same period last year. For this year's car market suffered a severe impact on the environment, Jiangling Motor was able to take the lead in issuing a performance forecast, highlighting the positive signal that Jiangling Motor can still maintain steady growth this year against the trend.

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Seahorse car: marginalization is becoming more and more obvious.

In the face of the continuous decline in hippocampal car sales, the current deterioration of its sales performance affected by the epidemic is undoubtedly more obvious. From January to June this year, Haima produced a total of 4858 new cars, all of which were SUV models, down 62.72% from the same period last year. Sales in the first half of the year plunged 54.74% to 6529, and all the models sold were SUV. It can be said that the industry is in the worst decline.

In this regard, seahorses also continue to sell property to "fill", but also receive financial subsidies from the government, but this is only a drop in the bucket for seahorses.

On the whole, although the market has gradually recovered under the control of the epidemic this year, under the environment that the market has rebounded for three consecutive months, the vast majority of car companies have achieved higher or even skyrocketing markets in May and June. However, from the perspective of annual sales, almost all car companies failed to do well in this year's "mid-term exam", and it was only a "pass" performance for some car companies.

As for the performance in the second half of the year, some institutions pointed out that as the impact of the epidemic recedes, passenger car sales are expected to maintain a monthly positive growth in 2020 compared with the same period last year, showing a trend of "high in the middle and low at both ends" for the whole year.

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