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With the increasingly fierce competition in the domestic automobile market, many automobile enterprises in order to obtain more market share, to meet the needs of different consumers, are trying to expand the product lineup and improve market competitiveness, and the "two-car strategy" has become one of the Japanese brand strategies in recent years.

Shortly after Honda's entry-level Fit model was pre-sold, there was news that Dongfeng Honda would introduce Fit's "sister model" JAZZ, and spy photos of new cars suspected to have flowed out of the interior had been leaked.

From this group of suspected Dongfeng Honda internal flow out of the new car spy photos to see, The appearance is similar to Fit, The difference is, From the tail to see the car is more full than Fit, However, Because the spy photos camouflage tight, It is difficult to distinguish the car is Fit or JAZZ.

For those who know Honda cars, Honda Fit and Honda JAZZ belong to the same platform, the former is a domestic model, the latter is an imported model. Honda Fit is produced and supplied by Guangzhou Automobile Honda to domestic consumers, while JAZZ is produced and sold to overseas markets by Honda China Base, which specializes in export processing. Therefore, from vehicle production, inspection, maintenance and repair, all are not on the same level. The most direct is that JAZZ adopts the original Japanese technology or the core parts are directly imported from the original factory, while Fit is the Japanese technology platform made in China.

According to the internal ppt information previously exposed by Dongfeng Honda, Dongfeng Honda will launch 8 new and replacement models in 2020 cows, including a "Honda global car platform","entry-level hatchback model", and photos of suspected new car spy photos, which makes it easy to judge that Dongfeng Honda is finally going to attack JAZZ.

Moreover, Honda JAZZ was originally produced by Honda China Base, but due to GAC Honda's acquisition of Honda China, it will be transferred to Dongfeng Honda for production.

According to Dongfeng Honda's plan, the introduced entry-level models will also launch two personality appearances, namely cross-border models and sports versions, which will be the same as GAC Honda, but the design style of Dongfeng Honda is more sporty than GAC Honda. It is speculated that JAZZ and Fit models are still distinguished in details, while GAC Honda is pragmatic and Dongfeng Honda may be radical.

With Honda's current dual-car strategy and suspected JAZZ spy photos, it's safe to guess that Dongfeng Honda may be the entry-level model that will be launched this year.

Although Honda's current "two-car strategy" in China is not as successful as the previous Volkswagen, such a plan will have a certain effect on improving Honda's product competitiveness in China. After all, it is a very smart strategy to provide more choices for different consumers to boost their sales.

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