AutoBeta(AutoBeta.net)07/13 Report--

Dongfeng company h division official Xuan, the new brand will be released on July 17. It is understood that h Division is a high-end new energy vehicle project of Dongfeng Company.

It is understood that the h Division of Dongfeng Company was first established in April 2019, mainly to create a new high-end new energy brand, and take the internal code name "h". As Dongfeng's new high-end new energy brand, officials say the h brand will create two "high-end"-- high-end brand positioning and high-end market positioning, similar to FAW Group's "Red Flag" brand.

In May this year, the h division of Dongfeng Company announced the list of senior executives. H Division is headed by you Zheng, member of the standing Committee of the Party Committee and Deputy General Manager of Dongfeng Company. At the same time, Lu Fang, former Special Technical Director of the Strategic Planning Department of Dongfeng Company, served as Chief Executive Officer and Chief Technology Officer of h Division; Lei Xin, former Deputy Executive General Manager of Dongfeng Infiniti, served as Chief Brand Officer, mainly responsible for brand strategic management and operation of h Division; Jiang Tao, former General Manager of Dongfeng Nissan Dalian Branch, served as Chief operating Officer to assist Lu Fang in charge of the day-to-day operation of the company. Shen Jun, former financial reporting branch manager of Dongfeng Company, served as the chief financial officer.

You Zheng, the main head of the h business department, once told the media: "at present, the price ceiling of Dongfeng Group's Chinese brand products is 140000 yuan, but with the upgrading of consumption in China's automobile market, the middle and high-end market of 20-350000 yuan is growing rapidly. Only the market at this price can carry the electric and intelligent technology of Dongfeng Group in the future."

After its establishment, the division will operate independently and build its own sales channels. It will not be subordinate to any independent brand passenger car company of Dongfeng Company, but it will belong to Dongfeng Automobile Group Co., Ltd., a Hong Kong listed company of Dongfeng Company.

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