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After two consecutive years of decline, China's automobile market suffered an epidemic attack in 2020, which made the originally difficult car manufacturers face the risk of shutting down and closing down. In the environment of stock competition, the survival of automobile enterprises has once again attracted attention. It can be expected that the car companies with the lowest sales are already under tremendous market pressure, leaving them little time, and may also be included in the list of the first batch of car companies to collapse in the future.

At the end of the first half of 2020, the sales ranking of domestic car companies has also been officially confirmed. Statistics show that 87% of the car companies experienced a decline in sales in the first half of the year, only a few achieved counterattack and achieved sales growth, and the industry environment became even worse. At the same time, the list of lowest-selling car companies has also been officially announced, which may counterattack in the future, but more likely, they may gradually withdraw from the market and become a thing of the past.

According to the data of the Federation of passengers, the cumulative sales of passenger cars in China in the first half of the year were 7.712 million, down 22.5% from the same period last year. With sales picking up in the second quarter, the cumulative decline has narrowed. In the first half of the year, the market share of the top 15 car companies has reached 78.7%, an increase of 4.8 percentage points compared with last year. From the perspective of the industry pattern, the market is gradually concentrated to the head of mainstream car enterprises, and weak brands are facing elimination.

Southeast Motor, ranked the 40th from the bottom, was once a popular third-tier independent brand in the market, with DX3, DX5 and other products, but with the intensification of market competition and the decline of production power, Southeast Automobile sales also gradually declined, with sales of 6317 vehicles in the first half of the year, down 58.2% from the same period last year. Hanteng and Maisheng, which have "Zhongtai blood", are also having a hard time. Both companies sold only 6,000 units in the first half of the year, down 73.8% and 46.4% respectively.

After Bowo changed ownership from BAIC Futian to Shenzhou Youche, the brand exposure rate increased significantly through comprehensive marketing promotion and marketing, but the product was not updated for a long time, and the sales of the new model BX3 were low, which made the Bowo brand fall into a sales dilemma again. Figures show that Bowo sold 5012 vehicles from January to June, a year-on-year decline of 83.5 per cent.

Zhongtai Automobile nearly a year into a huge loss, arrears of wages, factory shutdown and other public opinion storm, due to financial emergency, Zhongtai new product listing progress is also stagnant, resulting in a sharp decline in sales. The product problems and market reputation under Zhongtai's operation for many years are also important reasons for crushing the enterprise. The cumulative sales of Zhongtai Automobile in the first half of the year were only 3573, down 96.6% from the same period last year.

Huge losses make it more difficult for Zhongtai Motors to sustain. Zhongtai Motor made a loss of 11.19 billion yuan in 2019; Zhongtai Motor is expected to make a net loss of 750 million-1.05 billion yuan in the first half of this year. The specific reason is that all the bases under the company are basically in a state of suspension or semi-stop production, the company's automobile production and sales have dropped sharply, and sales revenue has dropped sharply. As a result, the company lost a lot of money in the first half of 2020. Some analysts believe that the products that Zhongtai Automobile has not been able to produce after many years of operation are not only lack of advanced technology, but also have no brand influence, and the hidden dangers have long been buried.

In fact, most of the autonomous car companies whose sales have fallen sharply have collapsed with the decline of the overall market and the implementation of the sixth national emission. For example, BAIC Yinxiang, Speed car, Lifan car, Cheetah car, Dongfeng Yulong, Huatai Automobile and so on. At the same time, due to the rapid decline in sales, factory production stagnation, business operations are facing serious challenges, these car companies may disappear from the statistical list in the future.

Dongfeng Renault is one of the most prominent joint venture brands on the list. Dongfeng Renault, a six-year joint venture, officially announced its dissolution and delisting in April this year, becoming the first joint venture car company to collapse in 2020. Sales were at the heart of Dongfeng Renault's collapse, with sales of 18607 vehicles in 2019, down 63 per cent from a year earlier, with sales of only 1382 vehicles in the first half of 2020, down 84.5 per cent from a year earlier. The predecessor of "Shenzhen Baoneng" is "Changan Peugeot Citroen". After Baoneng takes over, part of the production capacity of Peugeot Citroen will still be contract manufacturing of Peugeot Citroen's subsequent DS brand models in China, and the DS brand said it will not withdraw from the Chinese market.

In terms of new power car companies, sales of zero-running cars, Yundu cars, Aichi cars, Guangzhou Auto Ulay, electric coffee cars, and so on, are still in the doldrums. New energy vehicle sales continue to decline, with the Internet car-building slogan, crazy money-burning new car-building forces, also entered the knockout stage ahead of time. Recently, Baiteng Motor, Boxun Automobile, and Sailin Motor, which have not yet been put on the market in mass production, have fallen into a shutdown, sounding the alarm to the new forces of car-building.

According to the statistics of the Federation of passengers, there are as many as 10 car companies that have no sales this year, including Tianjin FAW, Zhidou Electric, Huatai Automobile, leading Motor, Yongyuan Automobile, Space-time Electric, Kangdi Electric, Electric Cafe, Jianghuai Volkswagen and Jiangxi Isuzu.

CCTV has quoted industry insiders to analyze and report that at present, China's automobile industry is in a period of integration, and China's automobile industry, like household appliances and mobile phones, will go through a relatively tragic process of integration. Leading car companies will have more competitive advantages under the scale effect. It means that the concentration of the market continues to integrate to the head enterprises, while weak brands are difficult to avoid the fate of being eliminated. In this context, car companies without brands, core technology and capital will collapse one after another.

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