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According to the latest news from foreign media, Nissan is about to launch a new brand LOGO, and the new LOGO will be released on July 15, during which Nissan's new SUV model Ariya will also be unveiled.

Combined with the preview diagram of the Ariya model, Nissan's new LOGO uses a black-and-white flat design, and Nissan's new LOGO abandons chrome metal and 3D stereoscopic effects to outline a round appearance in the form of pure lines. The sans-serif word "NISSAN" located horizontally in the circle is presented directly in the form of hollowed-out transparency, and the overall tone is mainly black. In terms of details, the new LOGO is still centered on "NISSAN". The font of "NISSAN" has changed a lot, the new font has increased the spacing, and the font shape has become slimmer, and the sleek arc design has been abandoned at the corner of the font.

According to the data, Nissan was born in 1933 and has undergone six standard changes so far. At present, Nissan's global LOGO was designed and launched in 2003. From the perspective of the evolution and development of Nissan LOGO for many years, it is centered on the English logo of Nissan "NISSAN".

According to the preview chart released by Nissan, the Ariya model will be the first to carry the new Nissan logo. It is understood that Ariya is the latest Nissan pure electric sedan SUV, the appearance is basically the same as the new Qijun design, the front grille shape and headlamp shape are very similar, the difference is that the Ariya model hung a new Nissan logo, can be seen as Qijun's pure electric model. From the point of view of the loading effect, the new Nissan LOGO adopts a luminous design, and the NISSAN logo at the back is lit up as the car starts.

It is understood that the battery life of the car will be around 500km, and the mass production version will be put on sale in 2022.

With the economic globalization and the development of the digital age, more and more brands begin to make comprehensive changes to the brand image. Although it is not 100% certain that Nissan will apply the new logo to more models in the future, or be exclusive to the Ariya, it is certain that the flattened brand logo seems to be more impressive in the development of the current era.

However, the current operating situation of Nissan is not optimistic, and the replacement of the brand logo may increase the pressure on Nissan's survival. According to the financial report for fiscal year 2019, Nissan realized car sales of 9.8789 trillion yen (655.5 billion yuan), down 14.6 percent from a year earlier, and realized a net profit of-671.2 billion yen (- 44.5 billion yuan), the first loss of Nissan in 11 years. It is also the company's biggest loss in 20 years.

The performance fell short of expectations, and changing the brand logo is another major project for Nissan, with the exception of changes in its models, all of its assets related to the brand's LOGO will change, possibly including tens of thousands of dealerships around the world.

Due to the impact of the Ghosn incident, there has been great turmoil within Nissan, so there is an urgent need to reshape the brand to help Nissan re-establish its market image, restore confidence in brand development, and change consumers' stereotype of the brand. At present, under the influence of the global epidemic and the downward trend of the car market, Nissan car sales have fallen sharply, with global sales falling 37% in May, and only the Chinese market has achieved year-on-year growth in the global market.

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