AutoBeta(AutoBeta.net)07/15 Report--

"car preservation rate" is not only an important embodiment of brand premium and product power, but also an important index that consumers need to consider when buying new cars, so the ranking of value preservation rate has increasingly become the focus of attention. On July 15, the China Automobile Circulation Association and Jingzhen Evaluation jointly released a report entitled "Research on China's Automobile maintenance rate in the first half of 2020", which further reflects the changes in the ranking of China's automobile preservation rate in the special case of China's automobile market and the COVID-19 epidemic.

The list combines the value preservation rate ranking of second-hand car transactions in the first half of 2020, and the main reference index is the value preservation rate of 3-year-old cars. From the perspective of brand preservation rate, the preservation rate of Japanese mainstream brands is still strong. There are five brands with an average three-year preservation rate of more than 70%, namely Porsche, Lexus, Toyota, Honda and Subaru, with average preservation rates of 78.79%, 78.55%, 75.14%, 74.27% and 70.88%, respectively.

(data source: fine true estimate)

The value preservation rate of German and Japanese brands with large market holdings is generally higher than the market average. except for the top 5 brands mentioned above, the average three-year-old value preservation rate of Mercedes-Benz brand is 68.18%, and that of Volkswagen brand is 62.88%. BMW and Audi are about 61%; while Japanese brands Suzuki and Mazda are about 67%, Mitsubishi and Nissan are in the same class, and the average 3-year-old preservation rate is about 64%.

The brand preservation rate of other cars is relatively lower than the industry level, American brands Buick, Ford, Chevrolet and Cadillac are all less than 60%, and the average value preservation rate of Cadillac's three-year age is 51.72%. The market value preservation rate of Peugeot and Citroen, the main brands of the legal system, is also worrying, which is "half price" three years later.

In terms of independent brands, Wuling, Baojun and Changan have the top three preservation rates, while Geely's average three-year age preservation rate is 58.31%.

In terms of specific subdivision of models, Japanese brands almost dominate the list. In the field of compact cars, the Honda Civic ranks first in value preservation rate, with a 3-year-old value preservation rate of 73.35%. The Honda brand has a high reputation in the market, but problems such as the throttle incident and the B-pillar collision evaluation have no great impact on the Civic's value preservation rate. The second and third places are Lexus CT and Mercedes-Benz GLA, with a preservation rate of about 71%. The mainstream compact cars of the German Volkswagen brand have a large market share, but they are not on the list, while Toyota's Corolla and Leiling have a preservation rate of 69.24% and 64.48%, respectively.

The value preservation rate of medium-sized cars ranks in the field, and imported models account for a large proportion. Honda Accord ranks first with a three-year value preservation rate of 73.78%, which once again reflects the market reputation and product characteristics of Japanese brands. Lexus IS ranks second with a three-year value preservation rate of 73.36%, while the mainstream medium-sized car Camry and Maiteng have a value preservation rate of 71.56% and 65.64%, respectively. The rest of the models on the list are mainly German imported cars.

In terms of medium and large cars, the value preservation rate of Lexus ES is very conspicuous, and the 3-year-old car can still reach 82.49%. The car has been sold in the market by price increase for a long time, which is also a true reflection of the car's product characteristics and brand premium. In addition, Mercedes-Benz E-Class, Toyota Crown and Lexus GS also hold more than 70 per cent of their value.

In terms of the preservation rate of compact SUV, Japanese models occupy the main advantage. Honda CR-V, Toyota RAV4 Rongfang, Nissan Qijun and Mazda CX-5 all have a 3-year value preservation rate of more than 70%, and the volume and sales volume of the first three are also more prominent in the market. The preservation rate of Korean brand Hyundai ix35 models has fallen rapidly, to 54 per cent.

In terms of medium-sized SUV, Toyota's Lexus NX and Hanlanda ranked first and second, respectively, with a 3-year preservation rate of 77.59% and 77.06%, and the prices of the two models remained strong in the end market. Since then, the BMW X4 and Porsche Macan also have a 3-year value preservation rate of more than 70%.

Medium and large SUV is an interesting segment, and the premium for some products will be higher. For example, Toyota Prado, Lexus RX, Mercedes-Benz G-Class models, not only new car prices are strong or price increase sales, in some cases used cars will even become financial products. Prado and Lexus RX are almost unchanged in the first year, and the value preservation rate of three-year-old cars is about 87%, while the second-hand salvage value of Mercedes-Benz G-Class is also strong in the first year, but falls to 76.11% after three years of age. In addition, the market preservation rate of luxury medium and large SUV is generally not very high. For example, the BMW X53 fell to 61.86% after 53 years.

Is there a real "wealth management product" in the MPV market? With an official price of more than 800,000, the price of Toyota's second-hand car exceeds the vehicle guide price, but if the price increase is included, the value preservation rate of the car is not so amazing.

The above data come from Jingzhen second-hand car platform, which is jointly invested by China Automobile Circulation Association, COX and Yi Auto.

The preservation rate has increasingly become an important index for consumers to consider, and it is the embodiment of the comprehensive level of automobiles. The advantage of models with high preservation rate is to make consumers bear less economic losses caused by product devaluation, and it is also the embodiment of brand premium and product value. Therefore, the 3-year value preservation rate of different models has a high reference value for consumers to purchase new cars.

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