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In order to attract consumers, some brands will attract attention through some publicity means before the new car is released. Marketing publicity can promote the sales trend of new cars after the launch, but if it is not handled well, it is also easy to get involved in false publicity. Recently, Geely has been accused of infringement, asking to stop the spread of relevant carriers and make a public apology to clarify, this is what this is all about?

On January 10, 2020, Geely announced the name of the new SUV "VX11"-Haoyue. On June 13, 2020, Geely Haoyue officially launched three new models with an official guiding price of 10.36-139600 yuan. In terms of power, Haoyue is equipped with a 1.8TD engine with maximum power 135kW and maximum torque of 300N ·m.

However, less than a month after the launch of the model, it has been accused of infringement. Recently, a "notice letter on the immediate cessation of infringement" circulated online and was signed as the Cultural Center of China Aviation Industry Corporation Co., Ltd. (hereinafter referred to as "Aviation Industry Center"). According to the exposed documents, in March this year, the Aviation Industry Center found that Zhejiang Geely Automobile Co., Ltd. (hereinafter referred to as "Geely Automobile") used the image of the "Yun 20" aircraft developed and manufactured by its business unit. at the same time, it released a promotional video of the "Geely Hawthorn" car, which included the lens of the "Yun 20" transformed into Geely Hawthorne, posters and promotional films displayed on multiple communication platforms. In addition, other automobile Wechat official accounts also appeared misleading promotion articles such as "Geely Haoyue will cooperate with Yun 20". The Aviation Industry Center communicated with Geely on the relevant infringement incidents, and Geely temporarily suspended the relevant infringement acts.

In addition, it can be seen from the contents of the document that in July 2020, the Aviation Industry Center found that Geely had once again used the "Yun 20" aircraft image when promoting Haoyue. It has been verified that the aviation industry and the aviation industry center did not authorize Geely to use the "Yun 20" aircraft image, nor did it launch a joint promotion with Geely on the "Haoyue" brand cars. The Aviation Industry Center said that the unauthorized use of the trademark and image of the Yun 20 aircraft by Geely violated the legitimate rights and interests of AVIC and misled consumers that Geely Haoyue would cooperate with the Yun 20 aircraft. It's false propaganda.

In the document, the Aviation Industry Center demanded that Geely (1) immediately stop the spread of all infringing carriers and delete the contents of all carriers; (2) apologize to the aviation industry and clarify that there is no joint publicity relationship between Geely Haoyue brand and Yun 20, at the same time posted on Geely's official media platform.

This is not the first time that Geely's models have been falsely advertised. Similar incidents have occurred in Geely Xingyue before. Before Geely released the Xingyue model, Geely officials announced that "the astronomical interest group under Geely discovered an asteroid orbiting between Mars and Jupiter at the Lijiang Observatory of Yunnan Observatory of the Chinese Academy of Sciences on February 10." and announce the parameters of the "asteroid". Meanwhile, Geely has applied to the International Astronomical Union to name the asteroid after the Chinese name of its new model, Xingyue. "

However, Geely was soon "hit in the face"! According to the Lijiang Observatory of the Yunnan Observatory of the Chinese Academy of Sciences, "Geely employees only went to visit and do popular science activities, and did not participate in any asteroid observation projects, and Geely employees left after taking photos. There is no such thing as an asteroid between Mars and Jupiter." In other words, the co-names of Xingyue and asteroids are largely made up by Geely officials.

Data show that China Aviation Industry Corporation Co., Ltd. is a state-owned super-large enterprise managed by the central government, which was established on November 6, 2008 by the reorganization and integration of the former China Aviation Industry first and second Group companies. The cultural center of China Aviation Industry Corporation Co., Ltd. is a functional unit directly managed by the Construction and propaganda Department of the Aviation Industry Party. Responsible for news promotion, brand building and intellectual property maintenance of aviation industry and its business units The Y-20 is a new generation of large military transport aircraft researched and manufactured in China. It is China's first independent strategic transport aircraft, which made its first successful flight on January 26, 2013.

For Geely Haoyue's use of Yun 20 aircraft image suspected of false propaganda, some netizens said, "Yun 20 as a military weapon, national power, how can it be commercialized?" Some netizens also said that "compared with the effect of publicity, the risk of infringement is acceptable, which should be the reason for daring to be so blatant." However, Geely did not respond to the document for the moment.

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