AutoBeta(AutoBeta.net)07/18 Report--

2020 is destined to be a depressed year for the car market, which has been depressed for three consecutive years, coupled with the impact of the epidemic, no car company can be left alone in this environment, and this impact is even more serious for French cars. It can be described as "miserable".

On July 17th, PSA Group released the latest figures showing that global sales in the first half of this year were 1.03 million vehicles, down 45.7% from a year earlier. It is worth mentioning that PSA Group did not disclose the specific sales situation of each region in the first half of the year, and did not mention the sales performance of the Chinese market.

In Europe, PSA group sales doubled in June from a year earlier, but sales in Europe fell 39 per cent in the first half of the year, according to its figures; in eastern Europe and Russia, market share increased from 0.7 per cent to 0.9 per cent in the first half of this year; and in India and the Asia-Pacific region, delivery fell 14 per cent in the first half of this year. Compared with other regions, PSA said nothing about its performance in the Chinese market.

Industry insiders said that the reason why PSA Group avoided talking about sales in the Chinese market had a lot to do with the current performance of French brands in the Chinese market, coupled with the impact of the epidemic on the domestic market, aggravated the decline of legal brands in the Chinese market, and even if the domestic market accelerated the recovery, it was difficult for legal brands to keep up.

According to relevant data, French brands sold only 23625 vehicles in China in the first half of this year, down 73.3% from the same period last year, with a market share of only 0.3%. Among them, DPCA sold a total of 23237 vehicles in the first half of the year, down 63.13% from the same period last year.

In the face of such a poor performance in the Chinese market, DPCA put forward a "yuan" recovery plan last year, hoping to make a profit this year. In addition, in order to reverse the situation in the Chinese market, PSA Group announced on March 31st that Olivier will be the head of the China business of PSA Group, and PSA Group believes that Olivier can bring advantages to its business in China.

However, contrary to one's wishes, PSA Group's business in China has not improved since Olivier was transferred. As for the follow-up development, the PSA Group said that "although its business in China has been seriously affected by the epidemic, it is still launching a planned offensive for new energy products in this market." According to PSA's plan, models such as Peugeot 4008 plug-in hybrid version, Citroen Tianyi C5 Aircross plug-in hybrid version and Peugeot 508L plug-in hybrid version will be introduced in the Chinese market in the second half of this year.

Although China is the world's largest automobile market and new energy vehicle market, there are still great obstacles to the development of new energy vehicles in China, and consumers hold certain opinions on new energy vehicles. coupled with the poor sales performance of French cars in the Chinese market, it is difficult for Peugeot and Citroen to achieve electrification in the future.

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