AutoBeta(AutoBeta.net)07/21 Report--

Recently, the China Aviation Industry Culture Center accused Geely's brand public relations department of illegally using the image of the "Yun 20" aircraft, and the center asked Geely to stop the infringement immediately. There is news that Geely has not made any response so far.

A notice letter on immediate cessation of infringement to the Brand Public Relations Department of Zhejiang Geely Automobile Co., Ltd. has been widely circulated on the Internet and signed as the cultural center of China Aviation Industry Corporation Co., Ltd.

According to the exposed documents, in March this year, the Aviation Industry Center found that Zhejiang Geely Automobile Co., Ltd. used the image of the "Yun 20" aircraft developed and manufactured by its business unit, and released a promotional video of the "Geely Hawthorne" car. among them, the lens of "Yun 20" transformed into Geely Hawthorne was added, and posters and promotional films were displayed on multiple communication platforms. In addition, other automobile Wechat official accounts also appeared misleading promotion articles such as "Geely Haoyue will cooperate with Yun 20". The Aviation Industry Center communicated with Geely on the relevant infringement incidents, and Geely temporarily suspended the relevant infringement acts.

The content of the document also shows that in July 2020, the Aviation Industry Center found that Geely had once again used the "Yun 20" aircraft image when promoting Haoyue. It was verified that the aviation industry and the Aviation Industry Center did not authorize Geely to use the "Yun 20" aircraft image, nor did it jointly promote the "Hawthorne" brand cars with Geely. The Aviation Industry Center said that the unauthorized use of the trademark and image of the Yun 20 aircraft by Geely violated the legitimate rights and interests of AVIC and misled consumers that Geely Haoyue would cooperate with the Yun 20 aircraft. It's false propaganda.

Aviation Industry Center solemnly informed Geely Brand Public Relations Department: (1) immediately stop the dissemination of all infringing carriers and delete the contents of all carriers; (2) formally apologize to China Aviation Industry Corporation Co., Ltd., clarify that there is no joint publicity relationship between Geely Haoyue brand and Yun 20, and publish it on Geely Automobile's official media platform.

In response to the matter, the Global Times reported that after checking with the relevant person in charge of the China Aviation Industry Culture Center, the other side said it was true. It has asked Geely to give a written reply to stop the infringement within seven days of receiving the letter, but as of 12:00 on the 20th, the China Aviation Industry Culture Center has not received any response from Geely.

In the report article, the relevant person in charge of the China Aviation Industry Culture Center also said that the company has actively communicated with Geely in early April and has paid a lot of manpower and time and energy costs, and the negative impact and losses caused are now being evaluated. "if this incident enters the litigation stage, it should belong to the first intellectual property case of China's key military equipment." The person in charge of the China Aviation Industry Culture Center said.

Data show that China Aviation Industry Corporation Co., Ltd. is a state-owned super-large enterprise managed by the central government, which was established on November 6, 2008 by the reorganization and integration of the former China Aviation Industry first and second Group companies. The cultural center of China Aviation Industry Corporation Co., Ltd. is a functional unit directly managed by the Construction and propaganda Department of the Aviation Industry Party. Responsible for news promotion, brand building and intellectual property maintenance of aviation industry and its business units The Y-20 is a new generation of large military transport aircraft researched and manufactured in China. It is China's first independent strategic transport aircraft, which made its first successful flight on January 26, 2013.

Geely is one of the largest independent carmakers in China, with car sales totaling 1.3616 million in 2019, down 9.3 per cent from a year earlier. Geely brand public relations department has not made a public response to the above incident.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat