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2019 has not been a good year for the new energy market, with the first year-on-year decline under the decline of new energy subsidies, but the new energy market is still dominated by independent brands. However, the market decline in 2020 and the impact of the epidemic have made the poor performance of the new energy market even worse, and brand sales have undergone tremendous changes.

Affected by the COVID-19 epidemic, the automobile market suffered an unprecedented impact in the first half of the year, resulting in a huge decline in domestic automobile production and sales, although the passenger car market showed obvious signs of a "v" rebound, achieving year-on-year growth for three consecutive months, but the new energy market is still in the doldrums. According to data from the China Automobile Association, only 397000 and 393000 new energy vehicles were produced and sold in the first half of this year, down 36.5% and 37.4% respectively from the same period last year.

According to an insurance statistics of the top 20 new energy vehicles in the first half of the year, sales of the top 20 new energy vehicles have fallen from 469100 to 267900, down 43% from the same period last year. It is worth noting that in 2019, the domestic new energy vehicle market was dominated by domestic independent brands, accounting for 92%, while joint venture brands accounted for only 8%.

By 2020, the proportion of joint venture brands in the top 20 had risen to 32.8%, from 4 to 6 brands. Among them, BYD, which has the highest sales volume in China, has also been surpassed by Tesla brand. In addition, new energy car companies, which were in the "public opinion" last year, have also improved significantly this year, from 3 brands on the list to 5 brands, and from less than 5% to 15%.

Although the BYD brand is still at the top of the domestic new energy market, the latest figures released by BYD show that cumulative sales in the first half of the year were only 60700, down 58.34% from a year earlier, while BYD sold 98000 fuel vehicles in the same period, up 18.85% from the same period last year. As the main force of new energy models, this year has not been as good as the performance of fuel models.

BAIC New Energy, also with BYD as a leading new energy company, has fallen even more seriously this year. According to the BAIC Blue Valley announcement, the company's car sales in June were 3008, down 88.46% from the same period last year. In the first half of the year, car sales were 14700, down 77.44% from the same period last year. Shanghai Insurance fell to fourth place from second place, only a tiny gap with Xilai.

In contrast, SAIC GM Wuling in GAC MOTOR has achieved reverse growth, sales, rankings have been improved. It is reported that this is due to SAIC GM Wuling's new Baojun brand, which has become a new sales growth point, of which Baojun E100 and E200 models have become the main sales force.

In addition, GAC MOTOR's new energy series helped its sales soar with the newly listed Ian S and EAN V. data show that GAC NE sold a total of 20431 vehicles, an increase of 87% over the same period last year. This is also because the GAC NE brand has only been listed since last year.

The performance of the joint venture brand New Energy this year contrasts sharply with the weakening of the overall car market. Nothing is more prominent than the realization of the domestic Tesla Model 3 model, which can still maintain a strong counter-trend growth even under the public opinion of various quality and price reduction. Since March, it has maintained monthly sales of more than 10,000, ranking first in domestic new energy passenger car sales for five consecutive months.

Brilliance BMW also benefited from the transformation of high-end consumption in the face of adversity, which helped it increase from more than 8,000 vehicles last year to more than 10,000 vehicles. It is reported that there will be more competitive new energy models on the market in the second half of the year. Although SAIC-Volkswagen, which is also a German brand, has seen a significant decline, FAW-Volkswagen, as a Volkswagen group, has helped Volkswagen brands recover in the new energy market under the release of new models.

In addition, two Toyota-branded joint ventures are on the list as joint venture brands. It is worth saying that the Toyota brand, which has not launched the layout of new energy vehicles, has been able to achieve sales to be on the list in a short period of time.

At the same time, there is an obvious differentiation in the performance of the new power car companies this year, showing the overall performance of "the strong are always strong and the weak are always weak". Among them, the sales volume of Lulai car has doubled; the ideal car of the new model on the market later than Wei Ma Xiaopeng is far ahead of the two. Although Weimar and Xiaopeng car rankings have improved, there has been a significant decline in sales, but this also reflects that against the trend, new power car companies are better than many traditional new energy car companies.

On the whole, the performance of the new energy market this year has changed from traditional new energy car companies to joint venture new energy and new power car companies, which can be said to be a real "wolf". In particular, with the gradual improvement of the national production rate, such as the Tesla brand, the market performance may be more prominent. At the same time, in addition to the Tesla brand, there will be more joint venture brands to achieve the listing of domestic models in the second half of the year, so the sales of traditional new energy car companies may face greater challenges.

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