AutoBeta(AutoBeta.net)07/21 Report--

Recently, a limited-time flash sale activity for a group purchase of 2019 Tesla Model 3 quasi-continuous driving upgrades appeared on pinduoduo's platform, showing a direct drop of 20, 000 yuan compared with the official price to 251800 yuan. As the price of the vehicle is tens of thousands cheaper than Tesla's official website, the news has attracted attention on the Internet. In response to this matter, Tesla officials and pinduoduo businessmen have made a response.

On pinduoduo's platform, appropriate car merchants launched a 10,000-person group purchase activity of "Tesla China-Model 3 2019 standard afterdrive upgrade version". The group purchase price is 251800 yuan, nearly 20, 000 yuan lower than the subsidized price shown on Tesla's official website.

According to the inquiry on Tesla's official website, the guidance price of the standard upgrade version of Model 3 made in China is 291800 yuan. After deducting the subsidy for new energy vehicles, the actual subsidized price of the car is 271550.

Tesla has been selling cars in a direct mode, and the prices are based on the official website, while the flash sale activity launched by pinduoduo merchants soon attracted attention.

On the afternoon of July 21, Tesla issued a statement on Weibo saying, "Tesla does not have any cooperation with Yi Buy or pinduoduo on the group buying activity, nor has he had any form of consignment service with Yi Buy or pinduoduo. Nor has he sold any of our production vehicles to Yi Buy or pinduoduo for this group buying activity."

Tesla also stressed that the right to pursue the legal responsibility of the relevant parties will be reserved. Tesla shall not bear any responsibility if consumers have any disputes or damage to their rights and interests as a result of the above-mentioned group buying activities. Let the majority of consumers know.

In addition, "Lao Zhu-Tesla", president of Tesla Greater China and Weibo, said: "Don't be fooled."

For this event, pinduoduo responded to the media that it has been verified with the merchants that the car is authentic Tesla, and the subsidy is also real.

Appropriate to buy a car customer service said that the Tesla vehicle launched by flash sale activity is a genuine new car, only 5 black cars and do not support stages, can only pay the full price of the naked car online and send the car to the door (sent to stores in the area with stores), there is freight in the areas covered by no stores. At the same time, according to the commodity details page, the vehicle is a new car with a mileage of no more than 200km. Customers will carry out insurance, license and tax declaration after purchase. After the user has successfully ordered the car, it is appropriate to contact the customer to confirm the relevant information and complete the delivery within 30 working days after the customer's final payment.

Data show that it is appropriate to buy a car was established in 2015, is a domestic automobile integrated service platform, opening offline stores in some areas.

Tesla price reduction on the Internet is a "sensitive" matter, due to repeated official price cuts, has been car owners pull banners to protect their rights. In this matter, Tesla also quickly issued a statement to show that pinduoduo's Model 3 price reduction flash sale activity has nothing to do with the authorities.

Industry insiders said, "pinduoduo's price reduction of tens of thousands of dollars for Tesla Model 3 is actually a pit for Tesla. Consumers are already looking forward to a price reduction in Model 3, which will make consumers hold more money to buy, which will have a negative impact on Model 3 sales." He further said that the goal was also achieved by posting a few sets first, thus bringing higher passenger unit price and flow to pinduoduo.

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