AutoBeta(AutoBeta.net)02/15 Report--

According to the China Automobile Circulation Association, China's car market is on high inventory alert throughout 2018. At its peak, the comprehensive inventory coefficient of dealers reached 1.93, far exceeding the warning line of 1.50. Finally, China's car market declined in 2018. With declining sales and high inventory, the pressure on dealers is increasing.

From the end of last year to the beginning of 2019, a number of brand manufacturers took the initiative to adjust the wholesale number and reasonably control the dealer inventory level. finally, the dealer inventory coefficient decreased in January compared with the same period last year and month-on-month. According to the results of the "Automobile Dealer inventory" survey released by the China Automobile Circulation Association in January 2019, the comprehensive inventory coefficient of automobile dealers in January was 1.40, down 12% from the same period last year and 19% from the previous month, and the inventory level was below the warning line.

The specific reason is that in January, most manufacturers have not yet made clear the task target, and the pressure on dealers to book cars has been reduced. In addition, with the approach of the Spring Festival, dealers have carried out activities to promote the clearance of warehouses. Due to multiple factors, the inventory pressure of dealers decreased significantly in January.

Inventory coefficients of independent brands, joint venture brands, high-end luxury-imported brands all decreased compared with the previous month. In January, the inventory coefficients of independent brands, joint venture brands and high-end luxury-imported brands all showed a downward trend compared with the previous month. The inventory coefficient of independent brands was 1.67, down 16% from the previous month; the inventory coefficient of joint venture brands was 1.35, down 21% from the previous month; and that of high-end luxury & imported brands was 1.21, down 19% from the previous month.

Generally speaking, only 3 brands have inventory depth of more than 2 months, which shows that the phenomenon of active inventory reduction is very significant. The three companies are Dongfeng Qichen, SAIC Roewe and Zhongtai Motor, of which the inventory coefficient of Dongfeng Qichen reaches 2.5, which means that the dealers of the brand can continue normal sales for 2.5 months without mentioning the car.

This year, China's car market is still grim, the era of rapid growth is gone forever, and the phenomenon of superiority and slight elimination will become more prominent.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat