AutoBeta(AutoBeta.net)07/23 Report--

As the global automotive market becomes more competitive, car companies will accelerate their new product formation to maintain their product competitiveness. A few days ago, Mitsubishi Motors also reported the latest news of its brand-new Outlander model. According to the plan, the new car will be the first to be released overseas next year, and will be launched in the second quarter. The domestic market may be introduced together.

As a brand-new replacement model, Mitsubishi Outlander will be comprehensively upgraded in appearance, interior, configuration and power level. It is reported that the new car is based on Reynolds-Nissan-Mitsubishi CMF platform and built, and Nissan brand-new Qijun platform model, size is larger than Qijun.

Although the new car road test spy photos are still wrapped tightly, but there have been smoke exposure. In appearance, Mitsubishi's new Outlander follows the tough shape design of the old model, but adopts the latest family-style front face design, similar to the new Mitsubishi Pajero Jinchang. The popular split lamp group is adopted, and the upper part of the C-pillar on the side of the car is blackened to create a sense of sight of the suspended roof. The rear design is relatively regular and layered.

It is reported that the new car will be equipped with Nissan's 1.5T turbocharged engine, and provide 2.4L plug-in hybrid engine for consumers to choose from. The engine will also be jointly developed with Nissan and equipped with a 13.8kW·h battery pack.

Mitsubishi brand, as a brand that entered the domestic market at an early stage, its Outlander model was launched in the Chinese market as early as January 2004 in Beijing Jeep, which was introduced from Mitsubishi of Japan. After three model replacements. GAC Mitsubishi was established in May 2012, but it was not until 2015 that Mitsubishi realized domestic sales of Outlander, which also officially led to the mid-term modification of the third generation model.

With the launch of the brand-new domestic Outlander model, the price of the car has also been greatly explored, which also drives the sales volume of Mitsubishi Outlander to rise. At the peak, the monthly sales volume has reached more than ten thousand vehicles. In 18 and 19 years, the average monthly sales volume can be maintained at 7000-8000 vehicles, and the sales volume is considerable. However, since entering 2020, the market downturn and the impact of the epidemic, Mitsubishi Outlander sales have declined significantly, monthly sales of only about 5000 vehicles.

Due to the small number of models owned by GAC Mitsubishi, Outlander should also bear the main sales model of the brand, basically accounting for nearly 80% of the sales volume. It is not difficult to see that, with the continuous bad environment of domestic automobile market, GAC Mitsubishi has gradually been marginalized. Outlander, which was able to break ten thousand vehicles at the beginning, is now competitive because its model cannot keep up with the replacement speed of competitive products.

Earlier, it was also mistakenly reported by the media that Mitsubishi Motors would withdraw from the Chinese market. According to the latest plan, Mitsubishi Motors would gradually reduce its investment in the current major markets in Europe and China and focus on Southeast Asia. Later, Mitsubishi officials also issued a statement denying the withdrawal from China in response to media reports.

However, the current GAC Mitsubishi is also struggling, sales continue to decline, the brand is constantly marginalized. According to the data, the sales volume of GAC Mitsubishi in June was 6,000 vehicles, down 46% year-on-year; in the first half of 2020, the cumulative sales volume of GAC Mitsubishi was 28673 vehicles, down 56% year-on-year, and the cumulative sales volume was less than the monthly sales volume of Honda, Toyota and other Japanese brands. On the contrary, in recent years, the market share of Japanese brands has been continuously increasing by more than 5%. It can be seen that the current situation of GAC Mitsubishi has been very severe. Even if it denies withdrawing from the Chinese market, it has also been gradually abandoned by the market.

At present, as a joint venture, GAC Mitsubishi has only three fuel products, cross-border SUV Yige, Outlander and Jinxuan ASX, as well as the second generation Pajero of the import system, as well as new energy products Qizhi EV and Qizhi PHEV attached to GAC Chuanqi. As a brand support, only Outlander models, such as speeding up the introduction of new cars or will achieve a certain sales increase, on the contrary, Mitsubishi performance at present is not far from being eliminated by the market.

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