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Since mid-July, BYD has brought a long-heard "blockbuster" model Han and put it on sale. In order to make customers experience better service of BYD cars, Zhao Changjiang, general manager of BYD sales company, has also publicly said that he will gradually improve more sales policies, including putting an end to acts such as "arbitrary charging".

However, due to the popularity of the BYD Han model since its launch, there have been more and more complaints from potential customers that there are still a lot of "random charging items" for the BYD Han model. It is rumored that many car owners who have booked BYD Han said that there was a service charge of about 5000 yuan, as well as a compulsory licensing fee of several thousand yuan and a series of additional fees.

According to the chat process revealed by netizens, when introducing BYD to customers, BYD said that such additional charges were available in every store or unified by manufacturers, including a license fee of 2500 yuan and a handling fee of 3000 yuan, and the specific pick-up time could not be determined. Some Weibo netizens even asked: is it reasonable for direct stores to charge for financial services and not to issue tickets?

At the same time, some of the earlier BYD Han car owners said: "BYD Han has not been on the market, has already begun to cut leeks." The deposit of 10,000 yuan paid by many consumers during the "blind booking" of the car has also become meaningless, but now there is little left of the exclusive rights and interests of the owners of the car.

According to the pre-sale period of BYD, the promotion time of the event made it clear that these benefits can be enjoyed under the order before May 31. However, after the official listing, the first pre-booked would-be car owner seems to have only a lifetime free routine maintenance.

One customer said that he had his eye on these pre-sale rights when he booked the Han model and specially went to book the car before the launch. As a result, BYD later changed to have it before and after listing, and decided to unsubscribe. Of course, because of the above circumstances, many car owners said, "I want to cancel the reservation."

From the perspective of netizens' complaints, they all involve Shenzhen, Jiangxi, Shanghai, Xi'an, Nanjing, Beijing and other regions.

I have to say, BYD Han launched the latest "blockbuster" model as BYD has been promoting for a long time, and it is also the first new model equipped with BYD's latest "blade" battery technology. In this regard, it can not attract the favor of consumers, with the good of netizens: the car is a good car!

However, the marketing method of BYD 4S store is really not acceptable to consumers. after all, the financial service fee charged by 4S store is a kind of random charge in disguise, and 4S store does not have a uniform price when charging in disguise. It feels like a mess of charging items. Even best-selling and "open" charging brands such as Lexus and Mercedes-Benz still fail to be accepted by more consumers, mostly because they have no choice but to lift the car, so they can only choose to "bear it silently".

The BYD Han model is now only in the early stages of launch, and the specific heat can last for how long also needs to be verified by the market. Therefore, some netizens also think that the phenomenon of arbitrary charging is more like BYD's "hunger marketing" while the new car is still hot.

In any case, BYD as a traditional 4S store, its mode of operation is also through the manufacturer and then to the dealer to the customer, there are advantages and disadvantages. Even if a customer complains to the BYD manufacturer, the other party will only say that it is up to the dealer to decide. Here only hope that BYD can better regulate the behavior of 4S stores, really give consumers material benefits, not because of marketing word-of-mouth and break the "popular model".

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