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According to the news released by the car quality website, recently, the website has received a lot of complaints about vehicle configuration and publicity, suspected of sales fraud, causing strong dissatisfaction among consumers. From the point of view of the problems reflected by consumers, it mainly involves lighting function, active safety, auxiliary driving, car engine system and so on, which can be roughly divided into three categories: false propaganda, exaggerated publicity and misleading consumption.

During the promotion, a certain model claimed that the whole department was equipped with HHC ramp driving assist system, which can ensure that the vehicle will not slip at the beginning of the ramp, and improve the driving convenience of the vehicle in the case of ramp start, parking and so on. However, in the process of actual use, many car owners find that the vehicle is not equipped with related functions, which leads to the slipping of the vehicle at the beginning of the ramp, which has serious safety risks.

A car owner complained: Volkswagen Suiteng slipped back when it started uphill, and there was an uphill auxiliary function in the car configuration table, but it did not actually have this function. As soon as the uphill brake was loosened, there was a great hidden danger to safety.

An advertisement for an awakening LED headlamp appears on a poster, but consumers find that the real headlamp does not have the function described in the advertisement. When consumers reported to the 4S store, they were told that the standard feature needed more money to choose from.

A car owner complained: BYD Song Pro promotion should be all the standard Longjing soul awakening LED headlamps are only equipped with Song Pro DM high-energy version, involving false propaganda.

In addition to the headlights, other lighting configurations have also been exposed to publicity discrepancies. For example, a certain model shows that the vehicle has a front fog lamp in the publicity material, but the front fog lamp of the real car has "disappeared". In addition, the model also has the case that the gearbox gear indicator is missing, and the real car is not equipped with the gear indicator shown in the official documents.

Car owners complain: the 2020 Geely Boyue pick up car found that the car has only rear fog lights, no front fog lights and no front fog lights and gear indicator, but whether it is the official Wechat vehicle promotion photo or video, the car start animation interface and mobile phone GKUIAPP all display front fog lights and gear indicator, but there is no real car.

In addition, some manufacturers also played word games to publicize the attractive configuration of high-end models, but did not talk about the configuration in medium-and low-end models, causing misleading consumers to find that the configuration did not match the publicity in the process of actual use.

The official configuration list of a certain model shows that both high-and low-equipped models are equipped with 72-color streamer atmosphere lights. however, through the comparison of real cars, consumers found that the low-equipped models are only equipped with 72-color atmosphere lights on the front door and top skylight control panel. on the other hand, the high-equipped models are equipped with 72-color atmosphere lights at the front door, back door, central console and top skylight control panel, and have streamer effect, and there are obvious differences between high-equipped and low-equipped models. However, the official adopts a unified and vague expression, which is suspected of misleading consumers.

When promoting new cars, car companies will focus on the advantages of their own models, which is understandable, but when publicizing should be based on the actual situation, should not be exaggerated to mislead consumers to buy, this is infringing on consumers' right to know is also ruining their own back road. In addition, when buying a car, consumers are easily confused by a variety of configurations, so when buying a car, consumers must not blindly trust the official configuration table or the introduction of the sales staff of the 4S store. Do not blindly listen to the audience.

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