AutoBeta(AutoBeta.net)07/26 Report--

China's auto market has said goodbye to the growth phase and has seen a decline in sales for two consecutive years, but the luxury market segment continues to grow at a high level, mainly due to the upgrading of consumption and the falling prices of luxury cars. The broad prospect of the luxury car market also enables manufacturers to speed up the localization of their products and further seize the market segment.

Luxury medium and large SUV has been sold in the domestic market as an import, and the price is also relatively high. With the domestic listing of Cadillac XT6 and Lincoln Flying Home, this market segment also begins to attract more consumers' attention. According to official sources, three large SUV luxury brands have been confirmed domestically, including Volvo, Audi and BMW's medium and large SUV.

Volvo XC90 made in China

On July 22nd, Chengdu Economic Development Zone and Volvo Asia-Pacific held a signing ceremony in Shanghai, and the SPA2 platform high-end model project with an annual production capacity of 30, 000 vehicles was settled in Chengdu Economic Development Zone. The new model project signed this time will enrich the product range and upgrade the product grade of Volvo's Chengdu factory. At the same time, it will also enhance the high-end expansion of the whole vehicle project in Chengdu Economic Development Zone. In the next step, Volvo said it would make every effort to promote the landing of the new project and reach production as soon as possible.

It is understood that the SPA2 platform high-end model project put into production for the "Volvo XC90", and is expected to introduce a new generation of XC90 products. Related documents show that the internal code of the new generation XC90 is 536536. The three digits represent the medium and large size, the third generation and SUV products in order.

As early as May 2019, a message released by Chengdu Economic and technological Development Zone mentioned, "in order to speed up investment attraction, Chengdu Economic and technological Development Zone will speed up the introduction of Volvo Shida, Daimler C project, Toyota Asia Dragon, FAW Liberation New Energy, Volvo XC90 and other projects", which further confirms the authenticity of XC90 localization news.

At present, the Volvo XC90 sold in China is the second-generation mid-term modified model, all 2.0T engine and eight-speed manual transmission, the official price is 633900-833900 yuan, so after the new car is made in China, the starting price may be around 500000 yuan. It is worth noting that at present, the general preferential rate in the imported XC90 market is about 140000, which means that the performance-to-price ratio of domestic XC90 will be more prominent, resulting in misplaced competition with BBA products.

SAIC Audi medium and large SUV

The first SAIC Audi model, the domestic A7L, has been confirmed to be on the market in 2022, while the second domestic model will be a medium and large Audi brand SUV.

According to relevant government documents, the Ningbo branch of SAIC-Volkswagen Co., Ltd. applied for Audi C-level SUV technical renovation project, with a planned annual production capacity of 75000 vehicles, and the production line is located in SAIC-Volkswagen Ningbo Hangzhou Bay New area factory. At the same time, the technical transformation of SAIC Audi C-class (medium and large) fuel SUV project will start in February 2021 and the project will be completed in June 2022, so the newly launched SAIC Audi medium and large SUV is expected to be put on the market by the end of 2022.

It is worth mentioning that the current Audi's medium and large fuel SUV only Q7, Q8 two models, is expected to introduce Q7 is more likely. Of course, it does not rule out that it is a special version of Audi's new car in China. With the introduction of Audi Q7 as a forecast, domestic Q7 may be further devolved to the level of 500000 yuan.

SAIC has said that SAIC Audi's project is moving forward as planned and further information will be announced in due course. In the future, Audi will also become a luxury brand with two joint ventures in China.

Brilliance BMW X5

BMW proposed to increase its stake in brilliance BMW following a change in China's foreign equity restrictions in 2018. After negotiations, Chinese shareholders decided to sell 25% of brilliance's stake to BMW, and BMW owns 75% of brilliance after the deal is completed.

As part of the agreement and overall deal, BMW will introduce new models for localized production, including the BMW X5 and a range of pure electric vehicles. Among them, brilliance BMW iX3 pure electric vehicle has been confirmed to be on the market within 2020, while the domestic BMW X5 is expected to be launched in 2022, which will also be produced in brilliance BMW Dadong plant.

The imported BMW X5 on sale costs 69.99-849900 yuan, equipped with 2.0T four-cylinder and 3.0T L6 engines respectively, all matching eight-speed manual self-integrated gearbox. After the car is made in China, the additional costs such as import duties will be saved and the price will be further reduced.

In the large SUV market in 2019, the BMW X5 won the market segment with cumulative sales of 38700 vehicles, followed by Porsche Cayenne and Mercedes-Benz GLE with 33100 and 27800 respectively, while Volvo XC90 and Audi Q7 each had about 20, 000.

It can be expected that with a number of medium-and large-scale luxury SUV made in China one after another, the proportion of sales in this market segment will increase, which also means that the competition will further intensify.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat