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At the CES International Consumer Electronics Show in North America in January 2020, Sony officially launched its first pure electric concept model, the VISION-S, which demonstrates Sony's technology in automobile intelligence, especially the research and development of self-driving technology.

A piece of news released by Sony's official Chinese Weibo attracted attention on July 26th. Sony China official said, "come on, try to get your driver's license!" And attach a picture of the VISION-S pure electric concept car.

Sony China's Weibo has aroused a lot of speculation, and many netizens believe that Sony intends to enter the car manufacturing industry and become a member of a new power car company.

According to the information, Sony is a world-famous large-scale comprehensive multinational enterprise group in Japan, headquartered in 1-7-1, Tokyo Port area, Japan. Sony has a wide range of business, involving audio-visual, electronic games, communication products and information technology and other fields, is the pioneer of portable digital products in the world, is also one of the world's largest manufacturers of electronic products, one of the three giants of the world's electronic game industry, and one of the six major Hollywood film companies in the United States.

The Sony VISION-S concept car is positioned as a four-door sedan electric vehicle. The light belt at the front of the car is relatively unique. The round and narrow headlights are connected by a light band, which is separated in the center of the front of the car, thus forming the LOGO of the car. The VISION-S adopts the slip-back design, and the taillight group also uses the through-type light belt design to form the unique logo of the car.

In terms of interior decoration, the new car has three large screens side by side, with full liquid crystal instruments and two multimedia displays from left to right, full of a sense of the future and technology as a whole.

According to officials, the car will be embedded with 33 sensors, including CMOS and ToF, with ultra-wide central display and 360 live sound effects, with partners including Bosch, BlackBerry, Nvidia and Qualcomm. At the same time, officials say the car combines Sony imaging and sensing, AI, communications and cloud technologies.

In terms of power, the car has two 200KW motors, a 100km acceleration of 4.8s and a top speed of about 238km/h. The range of the car has not been officially disclosed.

Sony VISION-S is based on a newly designed pure electric platform and is built by Magna, a well-known supplier in the industry. Magna has the reputation of "contract manufacturing emperor", Mercedes-Benz G-Class, the new BMW 5-Series, Jaguar I-PACE and other mainstream luxury brands are Magna OEM products.

Sony officials say the company is committed to the development of self-driving technology and plans to test the technology on the road in 2020. The VISION-S is just to showcase technology, and Sony has no intention of building a car. Izumi Kawanishi, head of the VISION-S project, said in an interview with foreign media that Sony will not become a carmaker, but is committed to becoming a driver of change in the auto industry.

He also said that with the promotion of smartphones, cars are moving towards intelligence, and Sony hopes to show the industry through VISION-S its contribution to car intelligence, including driving technology and car entertainment systems.

It is not uncommon for technology companies to invest in the field of smart driving and smart networking, including Apple and Huawei, but it is not common for companies such as Sony to develop technology and design their own cars. With the advent of Sony's achievements in intelligent driving technology and car entertainment systems, it is not impossible for Sony to build a car.

It is difficult for technology companies to transform and build cars. Dyson, a British innovation and technology company and vacuum cleaner giant, has previously announced its entry into the electric car manufacturing industry, and a team of engineers, Dyson Electric, has also begun to take shape. Until the end of last year, Dyson suddenly announced the complete termination of the electric vehicle project, and the car-building plan, which cost more than $500 million after three years of research and development, was officially cancelled on the grounds that it was "not commercially feasible."

(Dyson Motors)

It is still too early to see whether there will be a Sony car brand. But judging from the news that Sony China hinted that the majority of netizens were "trying to get a driver's license", some netizens said that "the most expensive SONY for young people", while others said, "does this car reduce noise?" , "can I play PS4 in Sony cars?"

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