AutoBeta(AutoBeta.net)07/26 Report--

According to the latest statistics of the Federation of passengers, the domestic narrow-sense passenger car market sold 1.661 million vehicles in June, which rebounded further from May. Among them, the luxury car market performed brightly, with retail sales rising 27% in June from a year earlier, with a market share reaching an all-time high of 14.9%. Cui Dongshu, the passenger association, said that the rise in sales in the luxury car market was mainly due to the demand for high-end swaps and the price drop brought about by the new promotional discounts on luxury cars.

Sales of luxury brands in China have been released in the first half of this year, and the overall decline in sales is inevitable, but there is still no shortage of strong brands according to the data released by major brands.

The trend of first-tier luxury brands is strong, with Mercedes-Benz having the highest sales

According to the ranking, the cumulative sales of Mercedes-Benz (including the Smart brand) rose slightly to 346067 vehicles in the first half of the year, and sales have returned to the level of the same period last year, and it is also the only brand in the BBA that has achieved sales growth. BMW (including the MINI brand) temporarily ranked second with 329069 vehicles and still has 6 per cent room for decline. Audi's gap with Mercedes-Benz BMW widened again, with cumulative sales falling 3.2 per cent to 301817.

Mercedes-Benz's sales growth in the first half of the year mainly depends on the strong output of three models: the SUV GLC, the C-Class of the medium-sized sedan and the E-Class of the medium-sized sedan. All three models sold more than 15000 vehicles, ahead of BMW and Audi models, according to the Federation of passengers.

Compared with Mercedes-Benz, BMW had the biggest decline in sales in the BBA, with a 6 per cent decline. As far as its models are concerned, sales of the BMW 3-Series and 5-Series are getting better this year, but sales of the BMW 5-Series have declined somewhat as a result of the upcoming changes, and the sales of the BMW X1 and X3 are also slightly more normal.

Audi, in third place, was the lowest-selling BBA, with cumulative sales of just 301817 vehicles in the first half, relying mainly on A4L/A6L and Q5 to support sales, while models such as Q3 and A2L performed slightly poorly.

On the whole, apart from the slight increase in Mercedes-Benz, BMW and Audi can not escape the fate of decline, but in terms of market share, BBA three brands occupy more than 66.7% of the luxury market share, and BBA's position is still solid.

Second-tier luxury brands are in hot pursuit, Lexus / Tesla is outstanding.

Compared with the first half of last year, Cadillac and Lexus basically changed places. Lexus successfully overtook Cadillac in sales in the first half of this year, topping the list of second-tier luxury brands with 95326 vehicles and outperforming other second-tier luxury brands with 1.6 per cent year-on-year growth.

Cadillac sales growth is obviously weak, although the launch of XT6, CT5, CT4 three models, but still did not achieve the goal of driving brand sales growth, Cadillac cumulative sales of about 85300 vehicles in the first half of the year, a decline of more than 23%, Cadillac sales decline in addition to the epidemic, and the previous price exchange led to brand price also has a lot to do with.

Volvo's sales in the second half of the year fell 3.2 per cent from a year earlier to 65601 vehicles, a modest performance. Of course, the maintenance of Volvo's sales in China mainly depends on the preferential range of terminal prices, including S60, S90, XC60, XC90 and other models.

Tesla's performance is also slightly strong, leaving Jaguar Land Rover, Infiniti, Lincoln and other brands behind. Since the mass production of domestic Model 3 last year, Tesla's sales in China have continued to grow. in the first half of the year, a total of 50300 new cars were sold in China, up 130.5% from the same period last year. In sharp contrast, Tesla's performance in 18 countries and regions in Western Europe, sales fell 18% year-on-year, some netizens said, "China saved Tesla."

In addition, the list also added the new red flag brand sales, as a domestic independent high-end brand, the new red flag sales performance is slightly strong. The cumulative sales of Red Flag brand exceeded 70000 in the first half of this year, an increase of 111% over the same period last year. Under the influence of the epidemic in the car market this year, it is not easy for Red Flag to rise against the trend.

Among other luxury brands, Jaguar Land Rover sold 37200 vehicles, Lincoln sold 20600, and Infiniti sold 12900. There was little difference between these brands, and all of them showed year-on-year declines.

Although the epidemic has put a lot of pressure on the macro-economy and the car market, the luxury brand market is still growing against the trend. Looking at the second half of the year, the consumption power of the overall auto market is gradually recovering, coupled with the holding of the three A-class auto shows in the second half of the year, the competition among luxury brands in the second half of the year is still very interesting.

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