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Dex PR is a well-known public relations company in the automotive industry, which has business relations with a number of automobile companies and brands in China. Since the beginning of this year, the automotive and automotive public relations industry has suffered a huge blow, most of the public relations companies have laid off staff to varying degrees, but today this public relations company has a special reason to open a person.

The cause of the incident was related to one of Death's car customers. According to public reports, this car customer had planned to release the first model in the first half of this year. For various reasons, this car brand had made a big move a few days ago. However, it did not mention the relevant information about this model, which was mentioned in earlier reports concerned by the automobile industry.

Yidi PR employee A, who worked in the auto industry a few years ago and left in 2017, contacted the auto industry to request that the manuscript be deleted, which was rejected after confirming that there was no problem with the content.

Subsequently, his boss, Li x, head of public relations in Guangzhou, once again asked the automobile industry to pay attention to the removal of the report by phone, while believing that there was nothing wrong with the article, but suggested that the automobile industry could be invited to participate in relevant brand activities. After careful questioning, it turned out that Deth PR was participating in the public relations bidding of the brand, claiming that "I also have a good account with customers, because business cooperation may be carried out later, which is tantamount to taking this issue as an assessment." Hope to get the recognition of the brand in this way. After reconfirming that there was nothing wrong with the presentation, the auto industry's concern did not agree to the request to delete the manuscript.

Https://mp.weixin.qq.com/s/6qN8ppip8CK2BYP-BAYxRQ

[recording 1: direct supervisor]

After two rejections, another Dex PR higher-level VP contacted again to inform them of a surprising decision that if the auto industry focused on not removing the relevant articles, they would ask Dex PR's own employee A to leave on their own, a move that surprised the auto industry.

In March 2017, the auto industry focused on former employees' application and approval on the grounds that "the world is such a big place, I want to see it." then the company didn't know about it, and there was no more communication since. The auto industry has no competition restrictions.

[resignation letter matching map]

According to Deiss's VP, Dex employee A had interviewed at the above-mentioned automaker and provided his resume before joining Dex PR, so he learned that he had worked in the automotive industry. For some reason, the automaker failed to join the above-mentioned automaker and then joined Dex PR and was informed by the manufacturer. Deth PR's opportunity to serve the manufacturer is understandable, but the idea of withdrawing manuscripts from their employers a few years ago on the condition of whether their employees stay or not has not been seen before.

Dex PR proves to customers that it has the ability to "manage" media in order to obtain orders, at the expense of an unrelated internal employee, which is really hard to understand. Of course, the auto industry pays attention to and respects the different positions and values of their respective companies. It is understood that this employee has just been promoted to the position of director because of his work performance. If Dex PR determines its employees as the price of obtaining orders, it is hoped that they can properly handle labor relations with employees and corresponding compensation, and give a reasonable explanation to internal employees. I believe this will also chill the hearts of many front-line employees.

Https://mp.weixin.qq.com/s/6qN8ppip8CK2BYP-BAYxRQ

[recording 2]

Dex PR has suffered losses and paid a price for this. In October 2019, the criminal verdicts of the first instance of Beijing Dex Public Relations Consulting Co., Ltd., and Jiang Wei for illegal operation were published online, which were tried by the people's Court of Shashi District, Jingzhou City. Dex PR signed a contract with a well-known enterprise, and Dex used deletion, blocking, sinking and other means to clean up negative information related to the contract company on Baidu search engine. When the defendant Jiang was in charge of the big data Center of Dex Company, in order to delete the negative information related to the contract company, he found people specializing in paid post deletion business on the Internet to delete posts. Dex Company charged the contract company a huge fee through paid post deletion service, and the amount of illegal post deletion was more than 5.84 million yuan. In the end, Beijing Dex Public Relations Consulting Co., Ltd. was sentenced to a fine of 4.5 million yuan for illegal business, while Jiang Wei was sentenced to six years and nine months in prison and a fine of 4.5 million yuan.

Dex PR has not used the past illegal approach in dealing with customer media relations, but it involves the work opportunities of one of its internal employees, and the concern of the automobile industry is also difficult to understand and sympathize with and regret.

According to official information, Dex, founded in 1996, is one of the first professional organizations based on the Chinese market to provide integrated marketing consulting services to clients, and is the pioneer of China's public relations industry. Since 2001, Deiss has been awarded the TOP5 of China Public Relations and has been praised as the "Whampoa military Academy" of China's public relations industry. In June 2014, Dex was acquired by Huayi Schwab Group, an integrated marketing communication group, and became a subsidiary of Huayi Schwab Holdings. Deth has a number of subsidiaries and offices throughout the country, with more than 1000 employees.

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