AutoBeta(AutoBeta.net)08/04 Report--

In the first half of 2020, the sales volume data of imported car brands was officially released. Affected by the epidemic situation at home and abroad, the sales volume of imported cars in the first half of 2020 also declined significantly. Data show that from January to June this year, China imported passenger cars accumulated terminal sales of 431,000 vehicles, a cumulative year-on-year decline of 23.5%, this group of data includes normal official imports and parallel imports data.

From the analysis of imported car brand structure, the overall pattern is stable, and the top three remain unchanged, namely Lexus, BMW and Mercedes-Benz. Lexus remains strong, with the number of imported cars increasing in the first half of 2020, while the rest of the brands decline.

Lexus has become the largest brand in the number of imported cars in the Chinese market. As Toyota's high-end brand, Lexus has maintained its status as an imported car for sale in the Chinese market, insisting on not producing domestically. This also led to Lexus models generally high prices and do not participate in the domestic market price competition ranks, but its imported car identity also attracted some consumers.

Statistics show that Lexus imported car sales from January to June were 96784 vehicles, up 4.8% year-on-year, close to Lexus official sales figures. Official data show that Lexus sold 95326 units in China from January to June, up 1.6% year-on-year. This set of data also illustrates Lexus's "low inventory" marketing approach.

BMW ranked second, with 69647 imported cars from January to June, down 14.6% year-on-year. BMW mainly sells imported models including 7 Series, X5, X6, etc. Mercedes-Benz brand continued to rank third with 66734 vehicles, down 6.6%. Mercedes-Benz imported cars were mainly driven by GLE and S-class models.

Domestic first-tier luxury brands are dominated by German BBA, among which BMW and Mercedes-Benz import car sales are relatively strong, on the contrary, Audi performance is weak. In the first half of the year, the number of Audi imported cars was only 20012, down 44.2% year-on-year. Audi imported cars are mainly sold in A4, A7, A8 and Q7.

Porsche ranks fourth in the number of imported cars, and China has become the largest single market for the Porsche brand. Data show that Porsche imported 39268 cars from January to June, down 7.5% year-on-year, while Porsche official data show that sales in China in the first half of the year were 39603, down 7% year-on-year. The two sets of data are close.

Toyota brand ranked fifth in sales of imported cars in China, with 36959 imported cars in the first half of the year, down 9.3% year-on-year. Toyota brand official imported cars are mainly Elfa and Wilfa models, while the rest of the sales volume is mainly contributed by parallel imported models.

Land Rover ranked seventh with 15068 vehicles, with sales falling 22.7% in the first half of the year, while Lincoln and Volkswagen's imported car sales fell sharply, reaching more than 40%. The decline in sales of Lincoln imported cars is related to the realization of domestic production of the brand, and the proportion of sales of domestic models has increased; while part of the decline in sales of Volkswagen imported cars is due to the emission of National VI.

In addition, China Automobile Circulation Association also showed that from January to June this year, imported passenger car sales models are still dominated by cars and SUVs, accounting for 95.9%, imported passenger cars fell by 23.5% year-on-year, cars, SUVs and MPVs fell by 23.3%, 23.3% and 19.8% respectively.

In terms of regional structure, Guangdong, Zhejiang and Jiangsu are still the top three provinces in sales nationwide. Among the top ten provinces in sales, Liaoning only increased by 32.2% due to the low base in the same period, while the rest of the provinces declined.

From the overall sales analysis of imported cars, luxury brands are still the main sales force, while Lexus 'strong market position remains, the first half of the year affected by the epidemic still maintained sales growth. German BMW, Mercedes-Benz and Porsche were greatly affected, with sales declining to varying degrees, but their market position and ranking remained unchanged.

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