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The comments made by ideal car CEO Li on a WeChat group sparked a heated debate on August 4, saying that "most people have not yet figured out how Tesla won. They have won the long range, comparative intelligence and cost-effective ratio, and have not changed any results." Almost all enterprises do not know where Tesla won, because the reason for winning is too primary, not so glamorous, but ignored. " Li Xiang sighed that a 445km car could "do everything" and used the ES6, which sells for nearly 400000 yuan, as a verification, expressing his opinion with the phrase "showing that the needs of users have nothing to do with driving range."

Li used the word "disaster" to describe the rising sales of Model 3 models in first-tier cities, saying bluntly that even the best in terms of battery life, intelligence or performance-to-price ratio failed to change Tesla's "monopoly" in sales. According to the screenshot, the Model 3 topped the passenger car sales rankings in Beijing, Shanghai and Shenzhen in June with 1876, 3171 and 1717 respectively, 2-3 times ahead of the second. It is worth mentioning that this is not only for the sales list of new energy vehicles, but also Mercedes-Benz GLC, Carola, Xuanyi, Tuguan L and other hot fuel models.

The only reason for the heated discussion is why Tesla was able to run over all models, even in terms of range, intelligence and performance-to-price ratio. According to Li Xiang, Tesla is ahead of other brands because of the popularity of self-built supercharging stations. "most of my peers have seriously underestimated the sales promotion of Tesla's self-built supercharging station, Wei from building and replacing power stations and charging system," he said. With the popularity of C-terminal electric vehicles, more and more buyers with new energy plates do not have the installation conditions for household charging piles. At the same time, with the increase in the number of electric vehicles, the experience of public fast charging continues to decline. "

It is understood that Tesla has the largest number of self-built charging stations among car companies. At present, there are more than 2500 super charging piles and 2400 destination charging piles in China. Some netizens believe that on the one hand, the number of Tesla charging stations is to pay for the lower mileage, so as to avoid the problem that users are unable to travel because of battery life. On the other hand, the increase of charging stations is also to improve users' satisfaction with the use of products, and NIO has also obtained a certain degree of user satisfaction through the "power exchange mode".

Some netizens also believe that the reason why other brands have surpassed Tesla in terms of range, mileage and performance-to-price ratio, and even after frequent exposure of quality and failure problems, sales are still strong. On the one hand, it is because of the brand effect. Tesla's brand value has formed a certain reputation after more than ten years of accumulation, creating the effect of a luxury brand, which is still unmatched by Ulai and the ideal development for several years. On the other hand is the intelligence of Tesla, autopilot is a major selling point of Tesla products, whether it is the ES6 or the ideal ONE gap is relatively large.

Li Xiang is angry that Tesla's crushing on other products is not without reason. Tesla's entry into China has indeed caused tremendous pressure on domestic car companies, whether they are car manufacturers such as Lulai and ideal, or traditional car enterprises such as Volkswagen and Audi to enter the new energy industry. But on the other hand, it is precisely because of the existence of Tesla that other brands can understand the core of attracting users, and short-term pressure and development difficulties are the only way for every car company, which may be more able to promote the progress of domestic car companies.

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