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Volvo became a domestic luxury brand under Geely in 2010 after Geely formally acquired a 100% stake in Volvo for $1.8 billion. However, because Geely cannot use Volvo's technology, there is not much connection between the two brands. However, when Geely launched its new car a few days ago, it found that the front face of the family had been replaced with a Volvo design on a new model.

Today, Geely 2021 Bori officially launched, the new car launched a total of 4 models, the price range is 14.68-183800 yuan. As the model is currently only a medium-term revamped model, the overall change is not big, only the previous Geely car family "ripple return grille" in the net has been redesigned, and some details have been adjusted.

Although the front face is designed for Geely 4.0 family design, it seems to be a little familiar? Yes, as can be seen from the front design of the new Borey, the biggest change of the new car is to completely abandon the family-style ripple grille and change it to a multi-spoke straight waterfall grille. At the same time, with the change of the internal grille, the overall profile of the large mouth air inlet has also been slightly adjusted. Compared with the old Volvo S60, there are obvious similarities. As a result, many netizens thought that the front face design was "very much like the old Volvo", and caused a lot of netizens' discussion.

In terms of details, the foggy light frames on both sides of the new Borey and the pneumatic grille are blackened, while the lower door and rear of the car are also decorated with black strips, with a number of new aluminum alloy smoked wheels, the overall movement effect is more obvious.

The side of the new car has not changed much, and the new Borey continues the four-door slip-back design, with lines extending from the roof to the rear. In terms of size, the length, width and height are 4986/1861/1513mm and the wheelbase is 2870mm, which is consistent with the current model. The rear of the car adopts bilateral double exhaust design, which is full of fashion as a whole.

In terms of power, the 2021 Bori continues to be equipped with a 1.8TD engine with a maximum power of 135kW and a peak torque of 300N ·m. With the boost of the 7DCT gearbox, the fuel economy and acceleration of the new car have been improved. While the fuel consumption of 100 kilometers has been reduced, the acceleration has been shortened from 9.5 seconds of the old model to 9.2 seconds.

Although the Volvo brand has been designed by a new family, as an independent brand, there is no independent innovation in the design, which is also the main reason for the netizens' discussion. What's more, the design of the previous generation Volvo S60 stayed several years ago, the overall design was relatively backward, and reduced the recognition of new cars. If Geely's sales still need to rely on Volvo's reputation, it is not suitable for the healthy development of independent innovation, thus causing some controversial voices.

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