AutoBeta(AutoBeta.net)08/06 Report--

German carmaker Audi recently posted a promotion of its new car RS 4 Avant on social media, but the content of the advertisement caused controversy among netizens, with many netizens accusing the ad of containing "sexual cues" and "pedophile", causing a wave of negative comments. Audi apologized for the content of the advertisement.

It is understood that Audi officials released an advertisement for Audi RS4 on Twitter on August 2, local time, titled "make your heart beat faster, in every way", showing a girl leisurely leaning in front of a high-end car, looking at the girl in the distance with sunglasses and eating bananas.

After the advertisement was released, it sparked controversy among netizens, believing that there were unpleasant subtexts in the promotional picture. Some netizens pointed out that the driver could not see the position where the child was standing, and such an advertisement was likely to cause traffic accidents, while more netizens thought that the image of a little girl in red holding a banana was sexually suggestive. Coupled with Audi's slogan "make your heart beat faster, in every way", netizens find it hard not to associate the two with pedophilia.

Of course, some netizens hold different views. Some netizens think that "there is no problem with the advertisement itself, but there is something wrong with the people who read the advertisement." some netizens even said bluntly that "anyone who sees a banana in a child's hand and has an association should see a psychiatrist."

This is not the first time the auto industry has made a mistake in advertising after Volkswagen released a controversial promotional video on social media in May in which a white hand pushed a black man in front of a yellow golf and then bounced it into a cafe called Petit Colon, which netizens thought was heavily racist. In this regard, many overseas netizens are also angry, in the public official account messages questioning and even abuse. Subsequently, Volkswagen executives and corporate officials apologized for this, and the relevant person in charge resigned.

After being criticized and criticized by netizens, Audi was pressured to issue a statement on social media to respond and apologize. Audi first stated its position: "We care about children. This Audi RS4 is a family car." So we asked all family members to show and promote it. " As for why little girls are used as advertising models, Audi explained that "what we want to convey is that even the weakest traffic participants can relax and rely on RS technology." Finally, Audi apologized for the "sensitive" picture and promised not to use it in the future.

Whether in the automobile industry or other industries, relevant enterprises should be careful in publicity, avoid regional discrimination and bad information, and ensure to play a positive and positive role in publicity. Of course, different people will hold different views on the same incident, and there is also some controversy about whether this advertisement involves "sexual suggestion", "pedophile" and so on. What do you think of this advertisement?

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