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In the current environment of the continuous malaise of the new energy market, there are car companies that ensure sustainable development to promote a new round of financing, and there are also car companies that have poor management and are facing difficulties, and all these signs show that the current new car-building forces, polarization has become very obvious after the first round of development. However, as the domestic market is not as good as the second echelon of car-building new force Yundu Automobile, but "threatened" within 5 years will be among the top three domestic pure electricity brands.

A few days ago, Yundu held a grand strategy conference. During this period, the company released its second five-year plan to become one of the top three domestic pure electric car brands in 2025.

At the same time, the company released the future strategic layout, the product layout in the next five years will be based on pure electricity, the release of strategic models are A00 class, A0 class, A class, A + class models; and product type distinction of hatchback, hatchback, SUV, cross-border vehicles and logistics models, it can be seen that basically covers all market segments.

Its models will also be equipped with fuel cells independently developed by Yundu, which is expected to achieve a small-scale demonstration operation in 2021 and mass production on most models by 2025. Compared with the existing ternary lithium batteries, its energy density is doubled, its cycle life is increased by 10 times, and it has wider environmental adaptability.

It is true that Yundu has great ambitions for releasing the latest strategic plan, but it is also serious for Yundu to face the current challenges. In order to achieve upward development, it must be reflected in sales volume, at least to surpass the new power car companies currently in the head position.

In fact, the birth of Yundu Automobile has a strong background. It was established in 2015 through the investment of state-owned funds at two levels in Fujian Province, the participation of listed companies and shareholding by management. It is also the first new force in China to win the qualification of car manufacturing, unlike NIO and Xiaopeng, which need to carry out OEM production, which has inherent advantages.

Although Yundu did not get the production access announcement from the Ministry of Industry and Information Technology until 2017, it was also a new power to own mass-produced models earlier, since the ES8 was only unveiled at the Shanghai Auto Show at that time. In 2018, Yundu listed π 1 and π 3 models, with a total delivery of 9300 models in that year, leading most of the new power car companies.

However, the good times did not last long. Yundu Motors, after three years of high driving, fell into a "shutdown" in 2019 due to changes in core shareholders, executive departure, product problems, subsidies and other factors. Data show that Yundu π 1 and π 3 sold only 70 and 30 vehicles in June, down 53.33% and 40.00% respectively from the same period last year. The cumulative sales of the two models for the whole year were only 402, down 50.00% from the same period last year. The overall sales data has been ranked after the top 10 of the new power car companies this year, and the sales performance is not even as good as the second echelon brands such as Aichi, zero running and so on.

Although rely on the state-owned background of Yundu car, there is no sales, no dealers can still support, waiting for the opportunity to rise abruptly. Now we also hope to improve the brand power through the brand-new strategic layout, but it seems that the halo of Yundu Automobile has long faded.

Yundu Motors, which has been in decline for two years, has also been "shut down" for two years for various reasons. although other new power car companies are also in a difficult situation, they are more favored by the market than Yundu Motors. As for Yundu Motor, which hopes to restart its strategic plan, if it can not give more attractive and advantageous products, it will not leave too much time for Yundu Automobile.

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