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Speeding up the introduction of product renewal has become an important measure for Changan Ford to reverse its declining performance. In 2020, Changan Ford has launched Ruiji two-wheel drive version, the new Mondeo, domestic explorers, and another domestic brand-new model will also be launched in the second half of the year-Fox Travel version.

It is reported that Changan Ford Fox Travel Edition will be officially launched in November this year, when it will further enrich the product lineup of Fox car series, and will form four types of Fox hatchback version, hatchback version, Fox active cross-border version and Fox Travel version.

In May this year, the declaration information of the Changan Ford focus travel version was officially announced in the new car declaration system of the Ministry of Industry and Information Technology, confirming the localization of the car for the first time. In June, the Fox Travel version of the body-in-white was launched at Changan Ford's Chongqing No.2 Factory, with the internal code name C519 CUV.

It is worth saying that from the real car declaration map of the Ministry of Industry and Information Technology, Changan Ford did not completely introduce the appearance of the overseas Fox station wagon, but carried out the transformation of domestic localization, mainly reflecting the former part of the network.

(application picture of Changan Ford Fox Travel Edition)

In the declaration picture, the Changan Ford focus travel version follows the shape of the overseas Fox Active Wagon (cross-border travel version), but the design of the front part has changed. Among them, the new car adopts the large and medium net style, and the Ford Logo is also placed on the medium net with a lot of chrome plating, which is basically similar to the Ruiji model. The new headlights extend to the intake grille, and the lower aerodynamic kit is also changed.

The slender body shape is the biggest feature of the station wagon. In terms of body size, the length, width and height of the domestic Fox Travel version are 4678/1841/1555mm and the wheelbase is 2705mm.

Interior decoration should completely retain the design of the ordinary version of Fox, the overall bias towards functional and practical properties, the top of the center console with a large touch screen, while the interior is mainly black elements.

The application information shows that the new car is equipped with a 1.5T three-cylinder engine, a maximum power of 174 horsepower, a peak torque of 243 Nm, and an eight-speed automatic transmission.

For the Fox travel version of this car, many netizens hope that manufacturers can introduce the original version, if the appearance is changed hastily, once consumers do not recognize it, the localization of the Fox travel version will be very embarrassing. At the same time, the market share of the station wagon is very small, considering not many consumers, for the Fox Travel version, there should be more product features to attract consumers, otherwise it may bring greater risk.

Changan Ford has experienced a cliff decline in sales in the past four years. Changan Ford achieved annual sales of 957500 vehicles in 2016, close to more than one million vehicles. As the market environment changes and its own problems highlight, Changan Ford's market performance has taken a sharp turn for the worse. Changan Ford sold 828000 vehicles in 2018, down 12.3% from the previous year; Changan Ford sold 378000 new cars in 2018, halving from the same period last year; and Changan Ford's sales fell to 193900 in 2019, continuing to halve.

After the adjustment of the management team and product line, Changan Ford also ushered in a drop in sales. In July 2020, Changan Ford sold 21726 vehicles, an increase of 20.22% over the same period last year. From January to July, cumulative sales reached 119174 vehicles, an increase of 27.82%. According to officials, Ruiji has become the main sales model of Changan Ford. With the acceleration of product upgrading and the introduction of models by the two major brands Ford and Lincoln, and slight adjustments in positioning, Ford's sales recovery in China has achieved some results, but it has been very difficult to restore sales to nearly one million vehicles in 2016.

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