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SAIC-Volkswagen, whose market performance remains in the doldrums, urgently needs to create hot new products to save sales and performance, while the new models listed in SAIC-Volkswagen in the past year can not meet the volume standards, including Polo Plus, small SUV, etc., while MPV sales account for relatively low, product strategy problems further lead to poor sales. SAIC-Volkswagen will launch four new cars in the second half of 2020 in an effort to boost sales.

SAIC-Volkswagen sold 134000 vehicles in July, down 7.65% from a year earlier, the only decline among mainstream joint ventures, according to the data. From January to July this year, SAIC-Volkswagen sold a total of 711385 vehicles, a drop of 33.15%, which is also the biggest decline among mainstream joint venture car companies.

In the new car planning, SAIC Volkswagen's four new cars include the Tuguan sedan version of the Volkswagen brand, the medium-term revamped Huieng, Tuyue Pure Electric, and Skoda's new sharp.

The sedan SUV is currently a subdivision of Volkswagen's key layout in China. After the launch of Tuang X and Tanyue X, Tuguan X is also about to appear on the market. The new car is a SUV version of the coupe based on Tuguan, which is named "Tuguan X", with a slippery back shape and a 2.0T engine, according to the Ministry of Industry and Information Technology. It is worth mentioning that the new car uses the popular through taillight group shape, the taillight style is also very unique, the internal structure is Y shape, to further improve its recognition.

SAIC-Volkswagen flagship car Huieng will also affect the annual revamped model during the year. The declaration information shows that the overall shape of the new car is basically the same as the cash, mainly for the front and rear light group, bumper and other parts to make minor adjustments. At the same time, it will also be replaced with a new side logo, hub shape and tail mark layout. In terms of power, Huieng will be equipped with a 2.0T engine to further optimize its fuel consumption, which will be reduced from 7.0L to 6.8L per 100 km.

The pure electric version of the third model Tuyue, which is based on the transformation of the cash Tuyue. Unlike the fuel version, Tuyue Pure Electric has adjusted the grille, daylight, wheel hub and body logo to further highlight the identity of its new energy model. The Tuyue pure electric model is equipped with the same motor as Lang Yi Pure Electric, the NEDC mileage is 310km, the battery energy density is 140Wh/kg, and the energy consumption under comprehensive conditions is 14.5kWh/100km.

The other is the Skoda brand brand of the new sharp, the new car will be officially launched overseas in November 2019, is expected to achieve domestic launch this year. The new car is based on the MQB platform, uses a younger family design, and the sharp taillight group style also greatly improves the recognition of the new car. The new bright sharp will be extended twice after it is made in China, but at present the official has not disclosed any information. It is expected that the power side will continue to carry 1.5L, 1.2T and 1.4T engines.

The market competitiveness of SAIC-Volkswagen brand products has declined, while the Skoda brand remains in the doldrums, leaving SAIC-Volkswagen in sales difficulties, with a cumulative decline of more than 33% in the previous July. Even if the new products are launched, it will be difficult to make up for the "dug hole" in the second half of the year. SAIC-Volkswagen's annual sales decline seems inevitable at a time when some mainstream joint ventures have picked up and achieved sales growth.

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