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Hit the sales target, Harvard H6 adopts the strategy of "three generations living in the same house".

2024-10-18 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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AutoBeta(AutoBeta.net)08/12 Report--

When it comes to the Harvard H6 model, I can't help but sigh that it is its position in the domestic SUV market, which not only breaks the joint venture SUV monopoly market, but also occupies the top position of SUV sales for seven consecutive years since the model embarked on the best-selling road, and has become the most representative SUV model of the domestic independent brand.

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With the launch of the latest generation of Harvard H6 from the market to the 4S store, it means that the model is about to hit the market, and the pre-price is currently between 122000 and 141000. It is worth noting that in addition to the launch of the third-generation H6 model, Harvard will also carry out "in-house sales" of the first and second generation models in order to achieve the target of 600000 vehicles this year.

In order to make the model misplaced, Harvard renamed the previous generation H6 to the second generation Hafer H6 with a price range of 9.80-141000 yuan, while the first-generation H6 was sold in M6, which, according to the industry, is a "shell-changing" H6 with a price of 66000 yuan to 82000 yuan. The three cars compete in different market segments of 70, 000, 100000 and 120000.

It has been nearly a decade since the launch of the first generation Harvard H6 in 2011, and it has opened the market of independent SUV models with a price of less than 100000 yuan. Although the car had not yet won the best-selling title at that time, the first-generation Harvard H6 overtook SAIC-Volkswagen Touguan to win the domestic SUV position for the first time after it was replaced with 1.5T and Harvard logo in 2013.

Until the second generation H6 model came on the market after 2017, the power has provided a more energy-efficient 1.3T, 1.5T, 2.0T brand-new engine, launched two different appearance shapes, and the interior part has been upgraded in line with fashion and trend. the price is 118800-146800 yuan, and the domestic SUV market effect has been maintained so far.

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Now the third-generation Harvard H6 has been upgraded to the new B30 platform of Great Wall, and the new car is expected to carry fuel, HEV and PHEV versions. The fuel version is expected to carry a third-generation 1.5T turbocharged four-cylinder engine with a maximum power of 183 horsepower, a maximum torque of 235 Nm and a maximum thermal efficiency of 38%, which meets the national Liub emission standards. The transmission system will match the 7-speed wet double clutch transmission.

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The new car has made great changes both inside and outside. In terms of appearance, many details of the front face of the new Hover H6 have been adjusted, and the design of the "big mouth" has been retained, but it is more flat than the current model. The headlights are still shaped with relatively straight lines and are connected with the medium net.

The side of the body is basically similar to the cash model, while the rear is designed with a through taillight group. There is also a clear chrome plated line under the rear HAVAL logo, which increases the recognition of the vehicle.

In terms of interior decoration, the new car as a whole uses black, beige and rose gold tricolor to improve the overall texture. In terms of details, it is equipped with a three-spoke multi-function steering wheel, a suspended central control LCD screen and a suspected knob shift mechanism, and the overall layout is also different from that of cash.

Whether it can continue the "legend" of Harvard H6 sales will also be the embodiment of Harvard's latest products and the company's future development. after all, the Harvard H6 model once accounted for more than half of Great Wall car sales, with a cumulative sales of 23723 vehicles in July, while the Harvard series SUV model, still the mainstay brand of the Great Wall Group, sold 47517 vehicles in July, up 11% from the same period last year. The group sold 78339 vehicles at home and abroad in July, up 30 per cent from a year earlier. The sales strategy of "three generations in the same house" will also help the brand hit its target of selling 600000 vehicles a year.

Wei Jianjun, chairman of Great Wall Motor, said in the micro film that Great Wall Motor has been "endangered" after three decades of car-building, but a series of subsequent changes have given us hope for Great Wall Motors. Perhaps the third-generation Harvard H6 with the new technology brand "lemon" platform is one of the hopes for change.

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