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Not long ago, pinduoduo, a large domestic shopping platform, launched a "group purchase of ten thousand people". There were many discounts for pinduoduo to buy Tesla Model 3, and finally some consumers completed the purchase in this channel. However, recently, some consumers said that the Tesla model they bought in pinduoduo had been officially rejected and could not be delivered.

According to netizens, the reason why the consumer is unable to hand in the car this time is precisely because the consumer buys a car through pinduoduo channel. According to the news that the consumer consulted Tesla customer service, although consumers bought Tesla in their own name throughout the purchase process, Tesla officially believed that the consumer violated the terms of Tesla's car order, which clearly forbids resale, so he cancelled the order in accordance with the car purchase breach clause stipulated in the contract.

In other words, consumers do not order Tesla models through channels officially authorized by Tesla, and they all belong to breach of contract.

Because in July this year, the appropriate car merchants on pinduoduo's platform launched a 10,000-person group purchase activity of "Tesla China-Model 3 2019 standard rear-drive upgrade version". The group purchase price is 251800 yuan, nearly 20, 000 yuan lower than the subsidized price shown on Tesla's official website. This news has attracted the attention and choice of many potential consumers.

However, with regard to this activity, Tesla issued a statement on Weibo saying, "Tesla does not have any cooperation with Yi Buy or pinduoduo on the group buying activity, nor has it had any form of consignment service with Yi Buy or pinduoduo. Nor have we sold any of our production vehicles to Yi Buy or pinduoduo for this group buying activity."

Tesla also stressed that the right to pursue the legal responsibility of the relevant parties will be reserved. Tesla shall not bear any responsibility if consumers have any disputes or damage to their rights and interests as a result of the above-mentioned group buying activities. Let the majority of consumers know.

In addition, "Lao Zhu-Tesla", president of Tesla Greater China and Weibo, said: "Don't be fooled."

Although pinduoduo has previously responded that he has verified with the business that the car is authentic Tesla, the subsidy is also real.

Appropriate to buy a car customer service also said that the Tesla vehicle launched by flash sale activity is a genuine new car, only 5 black models, but does not support staging, can only pay the full price of the naked car online and then send the car to the door (sent to stores in the area with stores), there is freight in the areas covered by no stores. As long as the order is successful, the user should contact the customer to confirm the relevant information and complete the delivery within 30 working days after the customer's final payment.

In its commodity details page, it is also introduced that the vehicle is a new car without temporary license with mileage not exceeding 200km, and customers can carry out insurance, license and tax declaration on their own after purchase.

But the results show that consumers who choose to buy Tesla in the pinduoduo channel are ultimately unable to pick up the car. According to the information provided by the car owner, he paid 270550 yuan to Tesla Automobile sales Service (Wuhan) Co., Ltd. through his Citibank account, plus the first deposit of 1000 yuan, the total price is the same as the subsidy for the standard Model 3 upgrade shown on Tesla's official website, which means the money has been given. The car still can't be delivered.

This behavior is a little helpless for consumers, but the result also shows Tesla's position. Tesla is still very firm in safeguarding his right to direct sales and pricing. After all, Tesla has always used the direct marketing model to sell cars, and the price is subject to the official website, which can also guarantee their own pricing of products.

As for this behavior, in the eyes of most netizens, Tesla's approach is right, because maintaining an orderly sales channel is good for car manufacturers and consumers. After all, if there are more channels to carry out similar activities, more consumers may hold money and wait, thus affecting Tesla's sales and seriously damaging Tesla's sales system.

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