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Recruitment of chief designer, Tesla China Design Center starts operation

2024-09-08 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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The completion of Tesla China Design Center and the official recruitment of a number of designers means that Tesla has made a substantial stage in the progress of his new models mainly for the Chinese market. According to information released by Tesla, Tesla China Design Center recently opened a new round of recruitment, including chief designer, chief creative engineer, own vehicle designer, design quality expert and other positions.

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Earlier, officials had said that Tesla CEO Musk decided to realize the transformation from "made in China" to "Chinese design" in the Chinese design and development center. Therefore, Tesla China has begun to recruit outstanding design talents to create the original "Chinese style" Tesla.

Musk has also said that this is a model designed around the Chinese market and will still be sold to the global market in the future.

With the increasing expansion of Tesla's Shanghai factory capacity, Tesla's business in the Chinese market is also growing. Next year, the Model Y SUV will also be made domestically, and the Chinese market will become one of Tesla's most important business areas in the world. The establishment of a design center is also a further measure for Tesla to localize and get close to Chinese users.

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Tesla's domestic Model 3 model sold 11041 vehicles in July, exceeding 10,000 for the third month in a row, making it the single pure electric model with the largest sales volume in the Chinese market, according to the Federation of passengers.

On July 23, Mr Musk said in a conference call after Tesla's second-quarter 2020 results that local procurement of parts could greatly improve the cost of vehicles produced at the Shanghai factory. At present, the proportion of local procurement is about 40%, which should reach 80% or more by the end of the year. It means that there is still room for further price reduction in Tesla's domestic Model 3. The domestic Model 3 is also about to adopt the power battery from the supplier of Ningde era.

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