AutoBeta(AutoBeta.net)08/16 Report--

According to the China Automobile Association, passenger car sales in China rose 8.5 per cent to 1.665 million in July 2020, while cumulative sales fell 18.4 per cent to 9.533 million from January to July. Of this total, car sales rose 4.6 per cent to 773000, MPV fell 0.7 per cent to 85000, SUV grew 14.0 per cent to 772000 and crossover passenger cars increased 8.5 per cent to 35000.

Judging from the data, car sales in July continued the growth trend in June, reaching double-digit growth, but cumulative sales in the previous July still declined by 18.4%. Following the statistics of the list of car companies with sales of less than 1,000 vehicles, the list of models with single-digit sales was also announced today.

The statistical list includes cars, SUV and MPV models, but does not include new energy vehicles, because the market share of new energy vehicles is low, and there are not a small number of single-digit models, which are not substantially representative.

According to the statistical list, the brands on the list are mainly joint venture Japanese and independent brands, including Japanese joint venture Zhengzhou Nissan, Guangzhou Automobile Honda, independent brand Cheetah, SAIC Mingjue, Great Wall Motor, Dongfeng Qichen and so on. The development of some brands in China is not wrong, but the sales of some products are indeed in crisis of survival.

Changfeng Cheetah has a long history, which can be traced back to 1950 and became the largest SUV manufacturer in China in 2005. In 2009, GAC reached an agreement with Changfeng, renamed GAC Changfeng, and was abandoned by GAC because of brand weakness and lack of core technology. Changfeng Cheetah embarked on the road of independence in 2013.

He walked around on the road of independence for six years, but finally fell into a critical moment of life and death. In April this year, Geely formally signed a strategic cooperation agreement with the Hunan Provincial people's Government and the Changsha Municipal people's Government in Changsha, formally hosting the Cheetah automobile factory, and in addition, it was caught in the whirlpool of collective rights protection and debt collection by dealers. Data show that only 18 Cheetah cars were sold in July, with Cheetah Maitu Mattu, Cheetah CS10 and Cheetah Q6 all on the list, with July sales of 8, 8 and 2 respectively.

In July this year, BAIC Yinxiang sold only 4 vehicles, of which BAIC Magic H2 sold 2 vehicles on the list. At present, the development of BAIC Magic Speed brand in China is in jeopardy. At the end of June this year, more than 100 dealers went to the headquarters to protect their rights, and after fruitless negotiations, they went to the BAIC booth at Chengdu Auto Show to protect their rights. It is not difficult to see that if BAIC Yinxiang fails to solve the dealer problem, the mess may be transferred to BAIC.

In addition, there is no shortage of joint venture brands with bright sales, such as Guangzhou Automobile Honda, FAW-Volkswagen and SAIC General Motors.

GAC Honda has two models on the list, including the vanguard model and the flying range, whose sales are declining for some reason, but the monthly single-digit sales figures are still a bit surprising. Fengfan still has a certain position in the market before, and its sales volume has also been ahead of other mainstream models, but due to the lack of upgrading, design and configuration for many years, while other joint venture models continue to increase their competitive advantage, in the case of Fengfan standing still, Fengfan has lost. GAC Honda seems to have abandoned the vanguard model because it did not launch the sixth version.

Although Honda Fido is a car that can be bought with tens of thousands of yuan, its popularity in China is not low, and it is highly sought after by consumers because of its performance in terms of power, space and fuel economy. it is even called "national sedan car" by netizens because of its outstanding product power. even though it only supports the national five-year emissions, its monthly sales have been basically maintained at about 5000, and it is surprising that the sales volume is only 2. The main reason is that the previous generation of Feido has been discontinued, while the new generation of Fido will not be available until August 26. At present, consumers are also on the sidelines, and the flying sales of No. 6 emissions are still considerable.

FAW-Volkswagen, as the leader of domestic passenger cars, its Ultimate model also appeared on the list, with only one car sold in July. In fact, the collar has not had a major quality problem, in space, fuel consumption and other aspects at the same level, so why sales are so bleak? NIO is a cross-border station wagon, which is very minority in the domestic car market, and is not even as popular as sports cars. The replacement of the collar is also slow. At present, most Volkswagen models use the MQB platform, but the collar still uses Volkswagen's old T-shaped symmetrical design. Although the style is classic, few people buy it. In addition, in the same class, the Ultimate has no price advantage.

In terms of other models, in July, SAIC Mingjue GT was 7, Dongfeng Citroen C4 AIRCROSS was 5, Dongfeng Shuaike was 4, Dongfeng Qichen's Qichen T70 and T90 were 1, SAIC GM Cadillac XTS and Buick GL6 sold 1 and-1 respectively.

Generally speaking, the sales of some independent brands are poor due to the lack of core technology and competition for product defects, and it is still uncertain whether they can stay in the market in the later stage. And some mainstream joint venture brands, due to product positioning and pricing problems also lead to poor sales, such as FAW-Volkswagen Ultimate, Cadillac XTS, Dongfeng Citroen C4, etc., of course, it may also be due to the imminent replacement to bring a short period of downturn, Feido is one of the typical examples.

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