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Since the domestic auto market suffered two consecutive years of decline and the impact of novel coronavirus this year, many automobile companies on the edge are on the verge of collapse. As for this type of autonomous car company, Cheetah Motors has also suffered financial problems due to frequent decline in sales and performance, which has led the company to stop production for many months, or even unable to provide dealer vehicles and accessories. in response, its dealers issued a statement saying they would stop services such as free maintenance.

Recently, a statement on stopping the free after-sale of Cheetah cars in China was published on the Internet by authorized dealers of Cheetah.

The "statement" said that because Cheetah stopped car production over the past 15 months, stopped the use of the balance of the DMS system, stopped the supply of spare parts and stopped 400 customer service calls, and so on, leading to the domestic major cheetah 4S stores have run out of accessories, so taking into account the above reasons, will be the vehicle failure has occurred, dealers will be allowed to use all channels to provide after-sales service.

The charging standard will not be higher than the combination of spare parts cost and basic man-hour fee, and apologize to the car owner. If the factory resumes the supply of spare parts and DMS system, the customer will be notified to enter the factory for maintenance as soon as possible, and the manufacturer's authorization letter will appropriately supplement the smoke loss.

The statement also mentioned that more than 400 cheetah 4S stores in Muquan recommended more than 50 4S store representatives to go to the administrative headquarters of Cheetah Automobile Co., Ltd. in Changsha, Hunan Province, hoping to communicate with factory leaders and relevant departments. And implement it in accordance with the consensus reached in the previous dialogue.

On May 26th, more than 40 cheetah dealers across the country went to Cheetah headquarters to communicate with the mainframe factory about the outage of new cars caused by the shutdown of Cheetah, the suspension of the balance of DMS system, the suspension of the supply of spare parts and the loss of contact.

After negotiation, Cheetah agreed to pay 50, 000 yuan to each dealer as compensation, and promised to repay the balance of the DMS in four installments according to the proportion of 20%, 20%, 30%, 30%, 30%, 30%, 30%, 30%, 30%, 30%, 30%, 30%, 30%, 30%, 30%, 20%, 30%, 30%, 30%, 30%, 30%, 30%, 30%, 30%, 30%, 20%, 30%, 30%, 30%, 30%, 30%, 30%, 30%, 20%, 30%, 30%, 30%, 30%, 30%, 30%, 30%, 30%, 30%, 30%, 30%, 30%. According to the agreement, the first payment will arrive before August, but according to some dealers, so far, no dealer has received the payment.

In this regard, the dealers decided to jointly decide to suspend the free after-sales service to Cheetah's customers. After all, Cheetah does not have the supply of models and accessories, and is unable to provide services as dealers. If you want to purchase goods through other channels, it can only be borne by the customer.

Changfeng Cheetah has a long history of development. It was established in 1950 and then transformed into Changfeng (Group) Co., Ltd. in October 1996, which was handed over to Hunan Province in September 2001. In 1995, the company cooperated with Japan's Mitsubishi Motors to introduce Mitsubishi Pajero automotive technology. After the development process, Changfeng created a "cheetah" brand, with an annual production scale of 500000 SUV and pick-up trucks, the main products are cheetah brand series SUV and pickups.

In 2005, it became the largest SUV automaker in China, with an output of 8-100000 vehicles, but Cheetah collapsed without the introduction of new cars due to outdated technology, low sales and other reasons. However, in accordance with the strategic decision of the Hunan provincial party committee and provincial government on the development of the automobile industry, Cheetah returned to the main industry after restructuring after 2012. In 2017, the total sales reached 125000 units, and the total revenue reached 11.32 billion yuan, which is the same as that of many independent brands such as Zhongtai.

However, the good times did not last long, Cheetah car is in this domestic automobile market rapid transformation time, quickly went downhill, and now and Zhongtai, Lifan, seahorse and other domestic brands, in the same state of being unable to sell. Cheetah sales fell from 86402 in 2018 to 33200 in 2019, down 61.6 per cent from a year earlier, according to the data. Rapid changes in the market, coupled with epidemic factors, cheetah car can not keep up with the pace, the operation will be more and more difficult.

Even if Cheetah promises to liquidate dealers, it is also "bad luck" from the current performance of Cheetah. After all, in the current highly competitive market environment, it has undoubtedly accelerated the plight of the poorly managed Cheetah car. Stopping production may be a kind of cost-reducing self-help, but weak brands have emerged the fate of being eliminated. In this context, car companies without brands, core technology and capital will collapse one after another.

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