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When it comes to pure electric vehicles, especially the pure electric products of the new power of car-building, many consumers can't help but frown. Although electrification and intelligence are bound to become the development trend in the future, consumers are worried about buying new energy vehicles due to a series of problems, such as high price, battery life anxiety, low value preservation rate and so on. In order to allay consumers' worries about buying cars, car companies have also spared no effort to launch various strategies.

On August 20, Xilai released the battery rental service BaaS (Battery as a Services), which provides three modes of car power separation, battery rental, rechargeable and upgradable. According to the official introduction, users who choose BaaS mode to buy NIO do not need to buy battery packs when buying a car, but can choose to rent battery packs of different capacity according to their actual needs, pay a monthly service fee, and, like battery buyers, enjoy power exchange services and flexible battery upgrade services.

Take the ES6 with a price of 343600 yuan as an example, the purchase price of BaaS is 273600 yuan, and the price of the vehicle is reduced by about 70, 000 yuan. Wei Lai said that the BaaS model will solve the problems that have been affecting the popularity of electric vehicles, such as battery decay, battery cannot be upgraded, and large changes in vehicle value preservation rate.

However, some netizens are not optimistic about the BaaS battery service of NIO and are accused of cashing in the price increase. Some netizens said, "NIO reduced 70,000 yuan, and the monthly rent is 98014. 5.8 years later, the rent is over 70,000. (charge yourself and pay your own electricity bill) but the battery is not yours. You have to continue to rent it, which is more expensive than buying a car directly." some netizens think that "buying a car in this way makes the price of the car lower, but the cost of use goes up." Originally, one of the advantages of trams over oil cars is that the electricity bill is cheap, but now the cost is almost higher than that of fuel cars, but you still have to worry about long-distance recharge. isn't this a bit ridiculous? you can no longer pay for the battery when you rent it to 70,000. The problem of the cost of using 1k + per month and the difficulty of charging can not be solved. I am not optimistic about this BaaS service. "

In addition, Wuhan Ulergy Battery assets Co., Ltd., jointly invested by Ningde Times New Energy Technology Co., Ltd., Hubei Science and Technology Investment Group Co., Ltd., Guotai Junan International Holdings Co., Ltd. And NIO (Anhui) holding Co., Ltd., has been registered and established on the 18th. As the holder of battery assets, the company is not only a necessary basis for promoting the development of BaaS, but also an important part of promoting the innovation of "vehicle-electricity separation" mode.

In addition to Xilai Automobile, another car manufacturer is also planning a "car-electricity separation" model. According to media reports, Naha Automobile is planning to cooperate with a number of battery manufacturers, including Ningde era and Huading League of Nations, to launch a car-electricity separation model, and the internal project is tentatively designated as "Battery Bank".

The so-called car-electricity separation mode means that when consumers buy an electric car, the cost of the battery part does not need to be borne by the user, only need to pay the cost that the bike does not include the battery. The power battery is obtained by leasing from the battery bank and the rent is paid by mortgage. However, the "car-electricity separation" mode of Naha car is different from that of Xilai car, and the details need to be officially announced.

The high price is the main problem hindering the development of electric vehicles, among which the cost of battery is the most important. Prior to this, the media quoted agency data to calculate that the battery cost of a pure electric vehicle of 100000 yuan is as high as 44000 yuan, and the cost of power battery accounts for more than 40% of the cost of pure electric vehicles. From the perspective of battery services implemented by car companies, it can indeed reduce the threshold for consumers to buy cars, and consumers do not have to worry about the aging and decay of batteries, but there is still some pressure to promote this model. In the long run, the purchase cost of the whole vehicle is obviously lower than that of battery service.

According to the Federation of passengers, sales of Xilai cars increased by 322.1% to 3533 in July and 111.3% to 17702 from January to July. Hezhong's sales rose 25.9% to 1016 in July and 15.2% to 6018 in 2020.

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