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In recent years, since the red flag brand from the national car to the passenger car market development, brand strength and sales have been significantly improved. A few days ago, learned from the red flag official App, its brand another brand-new model opened the "blind booking" mode, its new pure electric large SUV--E-HS9 officially opened blind booking, a deposit of 4999 yuan (refundable).

It is not high for a deposit of less than 5000 yuan. at the same time, officials also provide multiple preemptive rights for blind booking users, including deposit discounts, points discounts, or free electric toy cars, and so on. Although these benefits are not very attractive, Red Flag does have a lot of confidence in such a model with an estimated price range of 400000 to 600000.

After all, the meaning of "blind subscription" is actually a means of marketing through brand awareness. As the new car is still in a state of unmass production, consumers can only know some parameters of the vehicle through the picture, vehicle shape, driving life for 650km, exterior interior map, basically can not feel the real car, or even the price has not been announced. At the same time, some "big gift packages" are added to promote customer bookings.

In fact, the E-HS9 's "blind booking" is not the first time Red Flag brand opened, as early as March this year, another red flag flagship car H9 took the lead in the first "blind booking". Although there is no price and consumers cannot test-drive in person, trying to attract orders directly from the Internet is a test of consumers' loyalty and trust in the new Red Flag brand. However, as of 19:00 in the evening of March 9, the official flagship store of Tmall FAW Red Flag showed that 636 people had rushed to book, which can be regarded as quite popular.

FAW Red Flag is so confident in opening the "blind booking", which also benefits from its important position in China's luxury car market, as well as the significant change in the appearance of the new brand and the support of good performance in the past two years. After the cumulative sales exceeded 10 vehicles in 2019, a year-on-year increase of 203%, after this year's epidemic still rose against the trend, the cumulative sales in the first July was 87500, an increase of 108% over the same period last year.

As a brand new flagship pure electric model of Red Flag brand, E-HS9 basically continues the design of the concept version of the model, with a very luxurious temperament. The iconic straight waterfall grille adopts a closed design, and the split headlamp group is paired with the red flag LOGO above the front of the car, which looks calm and calm, and is also known as the Chinese version of "Curinan". In terms of body size, the length of the car reaches 5160mm and the wheelbase is 3250mm.

In terms of interior decoration, the interior of Hongqi E-HS9 adopts multi-screen design, full LCD dashboard + central control multimedia touch screen + co-driver multimedia touch screen to create a popular sense of science and technology. And at the bottom of the center console, there is another touch screen, which is expected to be the operation area of common functions. In addition, the interior decoration of Red Flag E-HS9 still uses the matching of wood grain and leather to further create a sense of luxury.

In terms of power, the new car will be equipped with a motor provided by Jingjin Electric Technology Co., Ltd. on each of the front and rear axles, and provide two different power options. The maximum power of the low-power version of the front and rear motors is 218 horsepower (160 kW) and the peak torque is 350 Nm; the high-power version of the front motor has a maximum power of 218 (160 kW), peak torque 350 Nm, and the maximum power of the rear motor is 333 horsepower (245 kW). In the range section, the car is equipped with a battery pack with a capacity of 92.4kWh. The maximum mileage of the new car is expected to exceed 500km and the acceleration time of 0-100km/h may be less than 4 seconds.

From the perspective of market positioning, the level of HS9 is higher than that of HS7, coupled with the pure electric drive form of E-HS9, the price of the car is expected to be between 50 and 700000 yuan, competing with models such as ES8 in the high-end luxury pure electric SUV market.

For such a high-priced ethnic independent brand, there is no doubt that greater trust and ethnic beliefs are needed to support consumers to choose their products. Although the development of Red Flag brand continues to rise in the past two years, more confidence still needs to be given to the development of Red Flag new brand.

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