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China's automobile market has undergone significant changes since 2018, with overall sales declining and entering the stage of stock competition, and the market competition trend has further intensified. Especially for independent brands, the market share has declined, and many brands slide to the edge and face the fate of being eliminated. Seahorse cars are one of them.

Haima cars, whose sales have plummeted in succession, released their production and sales in the first quarter. In March, the output of the whole series of seahorses was 1472 vehicles, with sales falling 77% year-on-year to 1882 vehicles; in the first three months of this year, the cumulative production volume was 3667 vehicles, down 84.8% year-on-year, and the sales volume was 5092 vehicles, down 78.6% year-on-year.

Haima Automobile has been established for 30 years. It has been famous for cooperating with Mazda to produce automobiles. After parting with Mazda, Haima Automobile has been brilliant for a period of time on the road of building its own brand. However, with the intensification of market competition, the product strength and R & D innovation ability of Haima Automobile are obviously insufficient, and the news of sales decline, performance loss and personnel change continues one after another.

In 2018, Haima sold only 67,570 vehicles for the whole year, down nearly 52% year-on-year and only 37.5% of the target of 180,000 vehicles. In terms of performance, the loss of hippocampus is further aggravated, with an estimated loss of 1.2 billion-1.8 billion yuan in 2018. In addition, hippocampus has lost 1 billion yuan in 2017, losing nearly five years of profits this year. Hippocampus believes that the main reasons for the loss are: the company's automobile production and sales fell sharply year-on-year.

Haima Automobile is also the third car enterprise in China that has clearly put forward the timetable of "ban on selling fuel vehicles". According to the plan of Haima Automobile, hybrid technology will be fully applied to its products in 2019, the sales volume of new energy vehicles will reach 30% in 2020, and fuel vehicles will be eliminated in 2025 to bet on new energy.

It is very embarrassing that hippocampus is not in the field of fuel vehicles, and new energy vehicles have not achieved any results, resulting in a sharp decline in sales.

If this goes on, Haima will fall into an endless state of decline. Once the general trend has gone, it will face the situation of delisting and elimination.

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