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As we all know, Haima, as an early best-selling brand in China, won a large market share by virtue of Fumilai and Prima, among which Prima, as a positioning household MPV model, is deeply loved by consumers. However, with the rapid development of the domestic automobile era, Haima, which has been relying on "capital", has not paid attention to the upgrading of its models, resulting in marginalization.

In order to achieve a rebound in performance, Haima finally attracted the launch of another "heavyweight" model Haima 7X, with a total of three models with a price range of 125800-149800 yuan. In fact, the car has been unveiled since last year, but it has not been on the market until now, which shows the importance of the model to the seahorse brand. The new car is positioned as a compact MPV, which can be regarded as the successor of the Fumelai F7 and the "successor" of Prima at that time.

Externally, the new car continues the overall design of the VF00 concept car. The front face design officially calls it the "ocean element design". The sharp front grille is paired with a multi-angled front bumper, very similar to the Maserati, and a subversive design compared to the current Fumerai F7.

The new car continues the overall design of the VF00 concept car. The front face design officially calls it the "ocean element design". The sharp front grille is paired with a multi-angled front bumper, very similar to the Maserati, and a subversive design compared to the current Fumiri F7.

In terms of interior drawings, the new car uses a 12.3-inch multimedia system and an 8-inch dashboard integrated screen. There are high and raised handrails on the right side of the sub-dashboard. From the spy photos, we can see that both manual and automatic models are equipped with electronic handbrakes, and the rear of the armbox is also equipped with a rear air-conditioning control panel. The car is divided into two seating layouts: 2-2-2 and 2-2-2. The second row of seats in the seven-seat version can be slid and folded before and after 4:6.

Although this new car is a "heavyweight" model that Haima has launched again, but now the Haima brand has been marginalized. After all, the domestic car consumer market has begun a downward trend, and Haima found that its product competitiveness is very weak. Obviously, it's too late.

According to the data, the cumulative production and sales of seahorse cars from January to June were only 4858 and 6529, down 54.74% and 62.72% respectively. It is worth noting that since January this year, Haima's MPV models, passenger cars and crossover models are all zero, only the SUV model is on sale, that is, all the models sold are SUV.

According to the semi-annual performance forecast for 2020 issued by Haima Motor, during the reporting period from January 1, 2020 to June 30, 2020, the net profit loss belonging to shareholders of listed companies ranged from 140 million yuan to 190 million yuan, and the net profit loss of Haima Motor in the same period in 2019 was 178 million yuan, showing a slight increase or decline. But profits do not come from sales, but from government subsidies and asset sales.

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