AutoBeta(AutoBeta.net)08/26 Report--

With Jaguar Land Rover, Lincoln, Lutes and other luxury brands to achieve domestic in China, as well as major luxury brands to increase investment in China, medium and large SUV and other products to be produced in China, the competition pattern of China's luxury car market will become more and more fierce in the future. At the same time, thanks to the continued growth of the luxury car market, the national production rate of luxury cars has also further increased, thus competing for market share. This is not, another luxury car company is rumored to be put into production in China-Porsche.

A few days ago, an industry insiders reported that, "Porsche is talking about domestic, Hainan free trade zone assembly sales can be duty-free." He also revealed that it is possible to set up joint ventures with Chinese enterprises.

For five years in a row, the Chinese market has become the largest single market of the Porsche brand in the world, with sales reaching record highs. Porsche delivered 86752 new cars in China in 2019, up 8 per cent from a year earlier and accounting for about 31 per cent of its global sales. With China's growing market position, it is not the first time that Porsche's domestic news has come out.

In response to the above news, Porsche China responded that "Porsche does not have a domestic plan."

In addition, it has been pointed out that the construction of Hainan free trade port has entered a stage of full implementation this year, and preferential tax policies have attracted many foreign investors, which may be an important reason why Porsche has landed in Hainan.

As the above-mentioned industry insiders talked about the joint venture, Hainan's well-known car company Haima Automobile has become the object of joint venture negotiations. In the Haima Auto stock bar, some netizens asked, "has the company had any dealings with Porsche recently?" The secretary of Haima Automobile replied: "at present, the company has no related matters." If there are related matters, the company will fulfill the obligation of information disclosure in accordance with the regulations. "

In fact, Porsche has been rumored to be home-made for many years. Porsche once thought that "the total output of Porsche is not large, so it is not cost-effective to put into production in China." With the change of the market, the development of enterprises, the increasingly fierce market competition and the trend of new energy vehicles, it is still unknown whether Porsche will restart its localization.

Prior to this, the most popular domestic joint venture of Porsche is SAIC. The most recent time was in January 2019, when Volkswagen's new CEO Deiss met with Chen Hong, chairman of SAIC. In addition to discussing SAIC's Audi project, the two sides exchanged views on the domestic issue of Volkswagen's ultra-luxury brand Porsche.

So far, Porsche still insists that it will not be made in China. China's automobile industry is gradually opening up to the outside world, and the equity ratio restrictions on automobile joint ventures will be gradually abolished, which is very attractive for foreign-funded enterprises to build factories in China. Yan Boyu, president and CEO of Porsche China, said, "with regard to building a factory in China, I very much understand the background of your question, but at present, we have observed that Chinese consumers are in the general environment of consumption upgrading. I still like our German products very much. At present, we have no plans to localize production. "

According to Porsche's plan, the parallel drive mode of optimized internal combustion engine, plug-in hybrid and pure electric will be adopted in the next ten years. The launch of the all-electric sports car Taycan supports the strategic segment of Porsche's pure electric models, as well as the introduction of new derivative models of Taycan and the pure electric version of Macan. Porsche expects 50% of new car sales in 2025 to be pure electric or plug-in hybrid models.

Porsche has no domestic plans for the time being, in addition to cost-effectiveness and other issues, another major reason is to maintain Porsche's luxury brand image. Many netizens think that the brand image may be greatly reduced after being made in China.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat