AutoBeta(AutoBeta.net)08/26 Report--

British luxury car brand Rolls-Royce released a new brand logo design on Aug. 26, which will be officially launched in September this year, created by the top design company Pentagram. The main change in the brand logo is the simplification of the double "R" logo and the introduction of purple color matching subjects to enhance the popularity of the Happy Goddess car logo. Rolls-Royce believes that the new brand logo design is a continuation of Rolls-Royce's transformation from a top carmaker to a luxury creator, and the new visual design language will resonate more with Rolls-Royce's young customer base.

In the new logo design, the double "R" letters will only be retained on Rolls-Royce products in the future. In addition, Rolls-Royce's "double R" combination letter design is used in ancillary products and will replace the original "double R" logo. Judging from the new logo, the word "Motor Cars" has been downsized and the visual focus has shifted to "Rolls-Royce".

In addition to standing at the front of every Rolls-Royce masterpiece, Rolls-Royce's iconic goddess of joy will be displayed in two dimensions and applied to social media. In addition, in honor of the goddess of jubilation, Rolls-Royce also released a product theme color matching of purple and rose gold.

Data show that Rolls-Royce Motor Company is owned by Henry. F.Henry Royce and the aristocrat Charlie. Luxury car brand founded by C.Rolls in 1906. In 1998, Volkswagen Group acquired Rolls-Royce, then Volkswagen announced the transfer of Rolls-Royce cars to BMW, and Rolls-Royce Motor Company was incorporated into BMW Group in 2003.

Rolls-Royce currently has five models on sale, including Curinan, Phantom, Obsidian, Gusteau and Phantom. Rolls-Royce sold 5152 cars in 2019, up 25% from 4107 in 2018, the highest in the brand's 116-year history, according to the data.

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